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Email Marketing Specialist ๐Ÿ”ฅ


Eloqua Email and Marketing Automation Specialist

About the job

The Eloqua Email and Marketing Automation Specialist is a critical resource in the development and execution of marketing campaigns and processes within the marketing automation system and will be a key resource for all campaign managers. The ideal candidate will have extensive marketing automation platform experience in a large corporate environment, ideally in healthcare. Email marketing consultation, design, reporting and digital content experience is required.

Key Responsibilities and activities:

  • Advise and consult on email marketing best practices to build successful journeys and campaigns that engage our key audiences and provoke action that builds and relationships and revenue for the business.
  • Design and deliver targeted, personalized content and experiences using Eloqua.
  • Design and implement digital content via Eloqua marketing automation platform (emails, landing pages, forms)
  • Provide recommendations of Eloqua features and functionality to ensure extensive use of the platform to deliver fully automated journeys and campaigns.
  • Partner with integrated marketers and user experience designers to publish new digital experiences and create activated journeys.
  • Identify and advise on use of creation elements and writing, to include proper use of CTAs, imagery, and digital design principles, and best practices
  • Create and consult on database segmentation and distribution lists for campaigns
  • Work with marketing data analyst to analyze data and recommend best practices
  • Review digital content for visual and written brand adherence
  • Create and maintain email, landing page, form and segmentation templates
  • Special project research and coordination, as assigned

Qualifications:

  • Minimum of 5 yearsโ€™ in high-tech B2B campaign execution and operations, integrated marketing and demand generation
  • Subject matter expert on Eloqua generated email marketing & email campaign creation and management
  • Portfolio of successful automation programs
  • Eloqua Certification strongly preferred
  • Strong knowledge of global email compliance regulations and requirements. (CAN-SPAM, CASL, GDPR)
  • Ability to prioritize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks efficiently.
  • Has the ability to work independently as well as part of a cross functional team.
  • Detail-oriented, superior organizational skills using platforms such as Workfront
  • Strong written and verbal communication skills
  • Fast learner, highly motivated, self-starter with a creative mind-set
  • Client-centric and service oriented positive attitude
  • Adobe and Salesforce.com experience is a plus

Job Type: Full-time

Pay: $55.00 - $65.00 per hour

Schedule:

  • 8 hour shift

Experience:

  • high-tech B2B campaign execution and operations: 5 years (Required)

License/Certification:

  • Eloqua Certification (Preferred)

Work Location: Remote

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