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Social Media Strategist 🔥


A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com. Description: The Amplify Corporate Communications team is seeking a Social Media Strategist to grow our social media presence and build community online. The Social Media Strategist will lead publishing across all of Amplify’s social media brand channels, expanding brand awareness by engaging with educators and thought leaders online, sharing a variety of creative media, and running growth campaigns. The Social Media Strategist will also follow online trends, report on progress against benchmarks, and inform management of new ideas that are relevant to brand marketing. This is an ideal role for someone with excellent verbal and written communications skills who excels at connecting with online audiences and wants to join a fast-paced, creative team. Educators are at the heart of our work, and a passion for education is a must. Responsibilities of the Social Media Strategist:
  • Manage Amplify’s cross-channel social media calendar, drafting original posts for Facebook, Twitter, LinkedIn, and Instagram. Engage new educators, existing customers, and other stakeholders on all of the company’s social media accounts.
  • Support Amplify’s presence on YouTube and Pinterest in partnership with teams across the company.
  • Scope new social media channel opportunities for the brand.
  • Help create and implement organic social media growth plans specific to each channel.
  • Collaborate with product marketing teams to advise on social media strategies for campaigns and support special events with real-time social media engagement. Maintain great communication with stakeholders.
  • Create monthly social media reports to showcase successes, learnings, and analytics.
  • Launch new cross-product online communities with product marketing teams, offering content for group discussion and assisting with moderating as necessary.
  • Draft, curate, and publish across a variety of online channels as needed.
Basic Qualifications of the Social Media Strategist:
  • BA/BS in English, Communications, Marketing, or a related field.
  • Experience leading social media initiatives and growing online communities.
  • Exceptional writing, editing, and proofreading skills.
  • Experience with technology, including Google Docs, Sheets, and other publishing tools.
Preferred Qualifications of the Social Media Strategist:
  • Experience publishing across diverse social media channels.
  • Experience using industry-standard social media publishing tools and strategies.
  • Superior organizational and time management skills.
  • Experience proactively engaging with educators and connecting with them.
  • Ability to work under pressure and meet deadlines.
  • Curiosity, enthusiasm, good judgment, and tolerance for ambiguity.
What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $70,000 - $85,000 . We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.

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