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Email Marketing Specialist - Remote Us 🔥


Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.



We’re looking for an amazing Email Marketing professional to fill this role. You’ll be responsible for coordinating the development and implementation of email marketing programs and communications. The Email Specialist takes a lead role on email communications for promotional, life cycle and transactional emails and assists in program strategy through insights and interpretation of key metrics. Will collaborate with email marketing manager to identify and implement best practices in marketing communications and project management.



Here’s a summary of what Holland America Line is looking for in its Email Marketing Specialist. Is this you?

Responsibilities

  • Works with Pricing and Demand managers to gather input needed to produce email communications including trade, consumer emails and landing pages.
  • Coordinates email projects including design consistency and accuracy, brand integrity and production schedules.
  • Manages day-to-day program maintenance of established automated email programs.
  • Assists with quality control for all aspects of email communications including links, email and landing page content, subject lines, and appropriate audience versioning.
  • Demonstrates an understanding of database marketing/CRM; ability to interpret metrics, audience segments and selects.
  • Drives optimal email communication effectiveness through testing, measurement, tracking and reporting.
  • Manages the mechanics of email testing from creative elements, including dynamic content, to list strategy and tracking.
  • Compiles Pricing and Demand input into formats appropriate for in-house or outside vendor designers.
  • Demonstrates understanding of email best practices and standard programs.
  • Participates in strategic marketing meetings with in-house and outside marketing organization to optimize email communications.
  • Proofs all documents to ensure accuracy according to project input, specifications, and brand standard guidelines. Reviews copy to ensure clear communications and brand consistency.
  • Seek approval signatures from Pricing and Demand, email marketing manager, and other appropriate parties as needed.
  • Upon receiving approvals, completes email set-up process within the internal CRM and ESP platforms. Tests and deploys email.
  • Able to create, format, and modify emails using HTML
  • Obtains project estimates from vendors, ensures internal approvals of costs, and updates budget reporting mechanisms.
  • Maintains files and status on project schedules.

Please note that this position can be 100% remote, US only

Requirements

  • Experience in fast-paced agency or in-house direct marketing group in account service or project management capacity
  • Managing email programs
  • Strong knowledge of email and web marketing best practices.
  • Knowledge of other areas of digital and print marketing as it relates to the success of an email program.
  • Strong analytical skills
  • HTML/CSS for email designing and coding
  • Has an eye for design and possess basic image manipulation skills using Photoshop.
  • Proficiency in Word, Excel, Outlook, Adobe Creative Suite
  • Experience with email service provider platforms such as Responsys, Salesforce, or others
  • Strong written and oral skills
  • Ability to work under pressure in a fast-paced team environment
  • Excellent teamwork, communication and time management skills
  • Knowledge of travel/hospitality industry a plus

What To Expect

  • Cruise and Travel Privileges for You and Your family

  • Health Benefits

  • Flex Friday

  • 401(k)

  • Employee Stock Purchase Plan

  • Training & Professional Development

  • Tuition & Professional Certification Reimbursement

  • Rewards & Incentives

  • Base Salary Range: $65,000.00 to $85,000.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html



Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com



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