portal resources jobs companies b baker hughes senior product marketing leader sugar land, tx

Senior Product Marketing Leader Sugar Land, Tx 🔥


Do you enjoy building relationships and managing multiple priorities?


Would you like to shape our marketing strategy for the future of Energy products?


Join our forward-thinking Marketing Team


Our Oilfield Services business provides intelligent, connected technologies to monitor and control our energy extraction assets. Our Sales teamwork in partnership with our global customers to build loyalty and develop sales growth. We take responsibility for the long-term success of the business by building trusted relationships and an understanding of our customers.

Partner with the best

As the Senior Product Marketing Leader, you'll partner with product line directors and managers to understand the market, technical need, and unique value proposition of their products and/or services.

In this role, you'll be responsible for the following areas:

  • Product development process. Participate at the product line’s technology development gate reviews and serve as part of the commercialization review for go/no-go decisions for product launches.
  • Brand. Understand the Baker Hughes and OFS brand standards and develop product commercialization strategies in concert with those standards. This includes following the naming strategies and guidelines established by OFS leadership.
  • Campaign development and execution. Ideate, plan, and execute campaigns for individual products, product lines, horizontal offerings, and OFS-focused business.
  • Content development. Ideate, schedule, and create compelling, original content to support individual product commercialization efforts and marketing campaigns. This content can range from sales collateral, presentations and case studies to video, webpages and social media posts.
  • Portfolio trademarks. Lead the naming process for new products and help maintain the comprehensive list of OFS product and service trademarks. Collaborate with the appropriate legal teams to ensure trademark vetting and integrity.
  • Positioning. Work with the product line and sales & commercial teams to identify the target audience, develop persona profiles, position the product or service appropriately, and message it in alignment with those discoveries.
  • Value proposition. Develop the unique value proposition for each new product or service.
  • Launch plan. Work with the product lines teams to develop the launch plan and maintain focus on the program throughout the commercialization process.

Fuel your passion

To be successful in this role you will:

  • Have a bachelor’s degree in marketing, business or a related field
  • Have 10+ years of marketing experience
  • Have a clear understanding of B2B value chains and client drivers.

Desired Characteristics:

PERSONALITY

  • Curious: Naturally curious and committed to continuous learning/self-development.
  • Competitive: Able to out-market competitors, but also to keep competing against his/her own personal best, as well as with peers.
  • Empathic: Able to put him/herself in the customer’s place. They need to be able to understand customer and market drivers.

SKILLS

  • Storytelling: Fluent in written, digital, and visual storytelling
  • Critical thinker/problem solver: Able to understand how/why something will work (whether it is a technology or a marketing campaign) and be able to adapt to constraints.
  • Understanding of analytics: Has the ability to effectively analyze and deploy internal product data (i.e, reliability, production rates, energy efficiency, etc.,) for external marketing purposes.

EXPERIENCE

  • Owning a project
  • Using new digital tools, platforms & channels
  • Storytelling across multiple mediums
  • Collaborating across roles, teams, and levels
  • Consistently meeting deadlines

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone.

  • Working remotely from home or any other work location
  • Working flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits

About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we’re committed to achieving net-zero carbon emissions by 2050 and we’re always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you!

About Us: With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we’re committed to achieving net-zero carbon emissions by 2050 and we’re always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.
Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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