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Demand Generation Manager


Description

Job Description

As a demand generation manager, you will support all marketing efforts related to demand generation and growth strategies, sales enablement, brand awareness, and pipeline development. You will possess a strong digital and marketing automation experience, including lead generation, lead scoring, and lead nurturing.

As a leading IT services provider, we are looking for somebody with a BA/BS or equivalent degree, and more than 6 years of experience as a Demand Generation Manager to join our office in the US.
(This is a Full-time remote opportunity for a US citizen or Permanent Resident.)

Skills

Key Skills

  • Marketo, Eloqua, Pardot, or any leading email SaaS platform.
  • Word, Excel, PowerPoint, and SQL
  • Salesforce.com or Microsoft Dynamics
  • Excellent written and interpersonal skills
Responsibilities

Roles and Responsibilities

  • Hands-on experience in managing targeted email campaigns/email nurture programs, social media.
  • Knowledge of account-based marketing best practices.
  • Demonstrated experience in database management and segmentation.
  • Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is an added advantage.
  • Work with our marketing and sales team to ensure we achieve a significant year-over-year increase in qualified leads and pipelines by building and testing emails, campaigns, and web forms.
  • Build repeatable and self-serve reporting for the marketing team to analyze performance across pipelines, content, channels, and campaigns.
  • Optimize current lead/account workflows and create new ones to adapt to changing business requirements.
  • Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
  • Maintain and optimize lead/account scoring to effectively decipher where leads/accounts are in the buying cycle to properly segment and nurture.
  • Own Marketing Ops and BDR alignment on lead lifecycle, lead quality SLAs for MQLs, and tech stack.
  • Create a process to measure and improve marketing database health.
  • Monitor database performance metrics and devise best practices for optimizing results, data maintenance and clean up.
  • Set up processes and QA for all marketing programs to ensure data capture, hygiene, and reporting.
  • Integrate and maintain new marketing tools to increase the marketing team’s efficiency and lead quality.
  • Identify, design, and execute new processes that enable marketers to be more effective in their day-to-day work (e.g. intake process, campaign naming conventions).

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