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Product Marketing Manager


The Pixelberry Studios marketing team is looking for a skilled Product Marketing Manager to be a customer champion and protector of our brands! In this role, you will work closely with growth, art, community and product leads, to execute a cohesive brand vision throughout all the touchpoints of the marketing lifecycle. You will get to work on our upcoming title StoryLoom, the premier platform for reading and writing interactive fiction, and will also touch on product marketing efforts for our popular title Choices: Stories you Play.

Pixelberry Studios is a top mobile games developer, creating fun and engaging games with heart for over nine years. We’re a division of Nexon, one of the Top 10 largest gaming companies in the world. Our studio is 3-for-3 launching games into the App Store's Top 25 Grossing chart and our market-leading, award-winning mobile game, Choices: Stories You Play, broke into the Top 5 in the App Store. Our vision for success is based around innovative game design, diversity, and putting our players first!

Our headquarters are in Mountain View, CA but we can accommodate a remote work environment for a candidate from the following states: California, Colorado, Florida, Indiana, Maryland, Massachusetts, Michigan, Nevada, New York, Oregon, Pennsylvania, South Dakota, Texas, and Washington.

Currently, all Pixelberry staff work remotely with the option to work in-office, if desired.

Some of your responsibilities will include:

  • Communicate across Product, UA, Creative and Community to create a cohesive brand vision and corresponding documents and presentations including but not limited to creative briefs, positioning statements, brand ecosystem maps, social media strategies, customer journeys, strategy roadmaps, and so forth
  • Competitive research and work with the marketing team in developing the digital multi-channel strategy roadmap for StoryLoom, identifying priorities and creating an execution plan
  • Collaborating with product managers on in-app messaging strategy, copy and testing (push notifications and other live-ops tools)
  • Leading and executing strategy for non-paid owned channels, such as ASO, email marketing and SEO
  • Establishing and measuring KPIs for non-paid media results in alignment with marketing goals

REQUIREMENTS

  • 2+ years of experience in digital marketing
  • BBA/BSBA in Marketing, Communications or related fields
  • Experience with defining, executing and analyzing AB tests
  • Relevant experience research, design, executing and analyzing marketing strategy
  • Clear cross-functional, verbal and written communication skills
  • Strong project management and organizational skills

POSITIVES

  • Experience with Leanplum or any other CRM tools for email, inbox, interstitial and push notifications
  • Experience with the Appstore and Google Play's custom store listings, app descriptions, keyword and icon strategy
  • Ability to independently adapt in the quick changing environments of mobile app marketing
  • Self-motivated problem solver, that proactively identifies new opportunities and areas of work
  • Ability to demonstrate passion for pop-culture, tv, movies, books and/or games. (We are all fans of something in our hearts!)
  • Experience managing branded website updates, either directly or through 3rd parties

MATERIALS REQUESTED

  • A cover letter indicating why you're interested in the position
  • A current resume highlighting educational background and relevant work experience
  • Examples of previously owned projects related to mobile app product marketing

Candidates without the above materials will not be considered.

We encourage you to download and play Choices: Stories You Play (available on iOS and Android) to get a feel for the type of work our studio does.

BENEFITS & PERKS

  • Competitive salary

  • High level of autonomy and freedom

  • Rich & flexible health, disability, and employee assistance offerings to meet the needs of a diverse workforce

  • 401(K) with matching program

  • Paid Year-End Break

  • For local employees that elect to work in-studio, a relaxed office environment with free food and snacks

  • Virtual escape rooms, video game nights, trivia parties, and other team-building activities throughout the year!

HOW THIS JOB IS DIFFERENT

  • Learn about the business side of mobile games. Our team is very good at what we do.
  • Good work/life balance. We are family-friendly and look at things in the long term.
  • That warm fuzzy feeling that you’re not just making a difference at a company, but in the lives of people all over the world.

Pixelberry Studios values a diverse workplace and strongly encourages women, Black/BIPOC, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Pixelberry is also an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.


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