Sr. Brand Strategist 🔥
Job Description:
JOB DESCRIPTION:
We are seeking a dynamic Strategist to join our merry bunch. We are looking for a critical thinker that enjoys unlocking answers to complex questions. You are naturally curious with a sense of what are the right questions to ask to further the work. You have the vision to see both the big idea and the tactical path to get there. You’re adept in taking abstract concepts and bringing them to life for clients.
The Strategist will work on select accounts in the Spirits space and report to the Director of Strategy. Throughout the development process, they will collaborate with internal teams (Accounts, Creative, Media) to ensure the work is on brief & meets the client’s strategic goals.
Candidates can work remotely but must be available to work and meet during East Coast hours.
Leads Creative Territory development
Works hand-in-hand with Client Partner on roadmapping
Presents TLs / agency program briefings
RESPONSIBILITIES:
Strategic Development of Programs
Collaborate across departments to develop brand-right ideas for programs in partnership with the Director of Strategy
Write briefs across assigned brands in collaboration with key stakeholders ensuring each project is aligned to the brand’s communications plan, unlocks thinking on critical questions, and has clear direction for our internal teams
Collaborate with Accounts to guide internal kick offs, walk teams through the brief, and help answer questions
Collaborates with Comms Director on 4Cs Research, Journey Maps, and Message Maps
Day-to-Day Strategic Guidance
Meet weekly with Account Team on strategic work in development
Ensure strategy is seamlessly integrated into all aspects of the work and provide guidance at key milestones
Help translate creative concepts into compelling presentations
Bring clarity of thought to team when dealing with complex marketing challenges
Report on weekly progress of projects to Director of Strategy
Client Support
Attend weekly client status meetings and actively provide strategic lens and POV to Clients on day-to-day work
Ensure presentations are client-ready and help deliver key presentations
Listen to client feedback on key presentations and help determine actionable next steps
Strategy Department Support
Assist with special department projects such as consumer research
Provide guidance to new business and ventures teams
QUALIFICATIONS:
4-6 years of experience as a strategist at a marketing, advertising or consultant agency
Experience with developing CPG brand campaigns and promotions from concepting to execution
Experience leading client presentations and discussions
Excellent analytical, critical thinking, and problem-solving skills with ability to think on your feet and provide guidance
Spirits or Business Consulting experience a plus
Consumer Research experience (e.g. MRI, quantitative studies, focus groups) a plus
Comms Planning experience a plus
Bachelor’s degree in relevant field