portal resources jobs companies f fusion92 sr. media manager - social media

Sr. Media Manager - Social Media 🔥


JOB SUMMARY:
The Senior Media Manager is responsible for the day-to-day management of paid social campaigns. This includes developing, managing, and reporting on social advertising strategies supporting various media plans. This person collaborates with the media planning/buying discipline to bring innovative strategies and solutions to clients.

ROLE RESPONSIBILITIES:

  • Manage day-to-day activities and workflow of social media campaigns across accounts
  • Collaboration with reporting discipline to craft insights and observations
  • Development and recommendation of optimizations and/or testing plans
  • Responsible for recommending campaign adjustments based on performance trends
  • Develop creative, innovative approaches to strategically reach target audiences and hit success metrics
  • Assess media performance to determine whether campaign is meeting client objectives
  • Work with media disciplines to ensure all social media campaigns are seamlessly executed
  • Set strategic principles and roadmaps for client social initiatives, based on objectives
  • Grow the agency social media business through new business wins and/or organic growth
  • Develop best practices/POV’s on social media practices
  • Manage vendor relationships across all social media platforms
  • Responsibility for all social media optimizations across plans
  • Understanding of multi-channel optimization best practices
  • Responsible for execution and final QA of approved plan into social platforms, including all campaign components prior to launch (dayparting, bids, budget, targeting parameters)
  • Creation and delivery of client presentations

*MINIMUM QUALIFICATIONS:
*

  • 3+ years’ of paid social media experience
  • Master of paid social platforms with Facebook, Twitter, LinkedIn, YouTube, Instagram, and Snapchat that includes a solid understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
  • Proficiency with Twitter Adgroups bulk editor, Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets, and analyze results
  • Have a passion for social media, be an active user, and have a passion to stay in the loop on the latest social media trends, capabilities and platforms
  • Experience using doubleclick (ad-server) for tracking purposes, experience using dynamic creative on paid social channels
  • Manage vendor relationships across all social media platforms
  • Responsible for all social media optimizations across plans
  • Understanding of multi-channel optimization best practices
  • Responsible for execution and final QA of approved plan into social platforms, including all campaign components prior to launch (dayparting, bids, budget, targeting parameters)
  • Creation and delivery of client presentations
  • Manage day-to-day activities and workflow of social media campaigns across accounts
  • Develop creative, innovative approaches to strategically reach target audiences and hit success metrics
  • Assess media performance to determine whether campaign is meeting client objectives
  • Work with media disciplines to ensure all social media campaigns are seamlessly executed
  • Set strategic principles and roadmaps for client social initiatives, based on objectives
  • Grow the agency social media business through new business wins and/or organic growth
  • Develop best practices/POV’s on social media practices

Non-Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.

Job Type: Full-time

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