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Senior Product Designer, Growth 🔥


At Propel, our mission is to build modern, respectful, and effective financial tools for Americans with limited income. Over 5 million people use our app, Providers, to manage the benefits they use to keep their family well-fed and healthy, stay up to date on critical government programs, save money, and earn income. Read more about the impact of Providers here [1]. Now we’ve expanded further into the financial services space, offering the best banking option for low-income Americans.

We’re hiring a Senior Product Designer, Growth to lead design on our first dedicated growth squad, with an initial focus on helping our 5M+ monthly active users understand, discover, and adopt the Providers Card - our new debit card built specifically to meet their needs. You’ll work in partnership with engineers, data analysts, and our Director of Growth Product to listen closely to users, rapidly test hypotheses for how to move users through the funnel, and bring delight to all new Providers Card users. You’ll partner closely with the core product team to deliver the best possible user experience, while also enabling their experiments and learning. In this role, you will also lead design efforts that drive the evolution of our new user onboarding and homepage experience.

The ideal candidate will have strong visual design skills as well as the ability to rapidly produce variations of growth experiments and new features in Figma. As a member of the design team, you’ll have support from colleagues across Product Design, Visual Design, UX Research and Content Design.

Propel is a for-profit software company that holds its social mission at its core. Our investors include Andreessen Horowitz, Nyca Partners, Kleiner Perkins, Flourish Ventures, Kevin Durant, Serena Williams, and Nas.

We’re strongly committed to hiring a diverse and multicultural team. We encourage applications from traditionally under-represented backgrounds, including those with direct experience with the Supplemental Nutrition Assistance Program. 

We offer:

  • Immediate opportunity to make an impact on our team, product, and business.
  • An opportunity to work on a product used by millions of people.
  • A get-stuff-done, fun, and caring culture.
  • Meaningful work and a strong shared sense of mission.
  • A remote first working environment with an HQ in Brooklyn, an office in Salt Lake City, and satellite offices in San Francisco + Los Angeles. Team meets quarterly in-person for optional retreats and on-sites.
  • 20 Days of PTO.
  • $10k lifetime spend towards Carrot Fertility.
  • Excellent Medical, Dental and Vision options.
  • Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $165,000 - $195,000 depending on experience. Equity and excellent benefits come with this position as well!

What you’ll do:

  • Lead product design for our growth efforts, working across the entire Providers app experience.
  • Routinely solve complex problems with simple and engaging user experiences.
  • Utilize your full range of product design, interaction design, and visual design skills.
  • Regularly participate in user research and internalize the voices of the people we serve.
  • Dive deep into the funnel data for the Providers app and the debit product. Work with engineering and product management to craft a prioritized backlog of experiments to test hypotheses.
  • Guide the organization to follow along with learnings to drive common knowledge and inspire more hypotheses for more impact.
  • Give and solicit feedback from other designers in order to continually raise our bar for quality.

What you have:

  • Outstanding UX ability, visual design and product thinking for mobile apps
  • 4+ years of software design, visual design, interaction design, UX design, and prototyping experience
  • A work portfolio that shows relevant work and a strong user research process. To be considered for this role, a portfolio is required with application submission. If your portfolio is password protected, please include the password.
  • Experience applying research, usability tests, and metrics to inform design decisions.
  • Strong analytical, technical, and strategic chops.
  • Expertise using Figma. You are an expert user of our core design tool, enabling you to explore widely on modest timelines.
  • Strong visual design aesthetic. You have a command of composition, color, typography and art direction in interface design.
  • Clear and concise written and verbal communication skills, including the ability to tell a compelling story about design strategy.

  1. https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html

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