portal resources jobs companies t techsmith corporation digital marketing strategist - hybrid or full remote from mi, nc, tx, il, fl

Digital Marketing Strategist - Hybrid or Full Remote From Mi, Nc, Tx, Il, Fl 🔥


Why You’ll Love Working Here:

TechSmith is a software company in one of the fastest-growing markets of video/tutorial training and communication. Our products have been named by G2 as the top in Screen Capture and Video Capture Software. Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come to work every single day. With great products and maybe even better people behind them, we are always looking for passionate, fun, and hardworking individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.Position Location:

Remote - FL, NC, TX, IL, MI

Hybrid option if located in MIPosition Overview:

The Digital Marketing Strategist contributes to the digital marketing efforts across TechSmith's paid digital advertising channels. The position includes strategy and tactical execution of all paid digital efforts including paid search, paid social, and paid display and works closely with our SEO optimization efforts. This individual will drive demand for TechSmith products and solutions while optimizing the entire funnel, from awareness marketing through remarketing and customer retention. This individual will work with internal and external teams to ensure the appropriate tactics are executed upon, optimized, and performance is reported to stakeholders in support of marketing campaigns, initiatives, and company goals.Responsibilities:

  • Manage day to day digital marketing tactics including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Develop innovative digital marketing strategies for paid search and paid social media touchpoints that drive awareness and revenue growth via the ecommerce channel
  • Collaborate with the creative team, content writers, and company stakeholders to get content and creative assets developed to support digital marketing activities
  • Deliver digital media assets and content to all required parties to ensure on-time execution of campaigns
  • Optimize paid SEM and social advertising activities through testing and analysis, providing reporting on optimization efforts specific to what creative/copy generates the best results
  • Effectively communicate and coordinate efforts with internal stakeholders, colleagues, and other departments to implement cohesive and successful paid advertising campaigns that meet the organization's desired outcomes
  • Create and manage relationships with our digital marketing vendors to reach desired performance results including project timing, and KPIs
  • Assist with and report on the digital advertising budget and return on investment
  • Provide oversight and review of digital advertising assets created by others to ensure quality and alignment with the TechSmith brand
  • Understand product goals and likely consumer behavior / user motivations to adjust campaigns strategies as needed
  • Coordinate efforts with internal stakeholders, colleagues, and other departments to execute items in non-ecommerce partnership agreements and contracts as assigned
  • Other duties as assigned

Required Skills and Background:

  • Bachelor’s Degree in advertising, communications arts, marketing, technology, business or a related discipline with 3+ years of professional experience in a digital marketing role focused on SEM, Social, or Display advertising

OR

  • High school diploma with 5+ years of professional experience in a digital marketing role focused on SEM, Social, or Display advertising
  • Up-to-date with the latest digital marketing trends and best practices, specific to paid search, paid social, and display advertising
  • Demonstrated professional experience in data collection, tracking, strategic analysis, troubleshooting, interpretation, and reporting of paid advertising efforts.
  • Professional experience and proven proficiency with website analytics and digital marketing tools (e.g., Google Analytics, Google AdWords, Google Tag Manager, Google Search Console, and common social platform advertising backends (Facebook, Youtube, LinkedIn)
  • Experience with data processing, visualization, and reporting tools (e.g. Google Data Studio, Tableau, Excel, PowerPoint, etc.)
  • 1+ years’ experience managing or working with a monthly budget of 50K or higher
  • 1+ years of experience in working with 3rd parties/outside resources to get work completed
  • You must be legally authorized to work in the United States without an employer-sponsored petition for a visa, such as an H-1B visa. TechSmith does not intend to file any visa applications in connection with this opening.

Preferred Skills and Background:

  • 5+ years of professional experience in a digital marketing role focused on SEM, Social, or Display advertising
  • 3+ years of experience in working with 3rd parties/outside resources to get work completed
  • Ability to extract meaning and suggest action items from data, not just report metrics.
  • Google Adwords Certification
  • Bing Ads Certification
  • Facebook Certification
  • Google Analytics Certification

Compensation and Benefits:

At TechSmith, we love our employees and reward outstanding performance with bonuses and company recognition. Our generous benefit pack includes:

  • Competitive pay
  • Health Insurance – BCBS of Michigan - Employer-paid premium
  • Health Savings Plan – Employer Contributions
  • Dental Insurance – Employer-paid premium
  • Vision Insurance – Employer contributions toward premiums
  • Retirement – 401(k) – Employer Match
  • Tuition Assistance
  • Student Loan Repayment Assistance
  • Paid Parental Leave
  • Employee Assistance Program
  • Disability Insurance – Employer-paid premium
  • Life Insurance – Employer-paid premium
  • Generous PTO, Sick Time, Holiday Time, Volunteer Time
  • Company-sponsored events, gifts, food, etc.

For a more comprehensive list of our benefits you can contact our recruiting team by emailing recruiting@techsmith.com or review our benefits overview here: Benefit OverviewEEO Statement:

TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email recruiting@techsmith.com with a description of your request and contact information.

Job Type: Full-time

Pay: $40,459.79 - $95,714.84 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Referral program
  • Relocation assistance
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday
  • No nights
  • No weekends

Work Location: Remote

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