portal resources jobs companies f farmers insurance group go to market, marketing director

Go To Market, Marketing Director 🔥


We are Farmers!

We are… more than just your favorite commercials. We are a passionate, award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! We are Farmers!


Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a position where no two days are alike? We are looking for positive, high-energy professionals who are not just looking for a job, but a meaningful career!


Job Summary

  • Leads the marketing campaign strategy for Farmers products and prospect/customer facing programs across various lines of business including Personal Lines, Life, Specialty, Business Insurance and Claims.
  • Oversees the development of roadmaps for major marketing initiatives and the management of complex projects from start to finish.

Essential Job Functions

  • Manages client/partner relationships across the company in order to understand their needs, goals and challenges.
  • Serves as internal product strategy expert, developing an in-depth understanding of the products in order to represent clients to the internal agency team.
  • Takes ownership for overall client satisfaction as the face of the internal agency.
  • Develops strategic client relationships by understanding the products and business they drive.
  • Leads the intake, discovery, and prioritization of Marketing requests from the enterprise and prioritization/sizing of campaigns.
  • Oversees and refines workflow to ensure efficient delivery.
  • Drives collaboration and alignment across Marketing in the build-out of integrated promotional programs.
  • Recommends resource investment levels based on projected impact to the enterprise to include channels such as web, email, social, direct mail, and mobile applications.
  • Manages a team who serve as day-to-day contacts with clients and project manage marketing plans, coordinating resources to ensure milestones are met.
  • Coordinates research to inform planning and analysis of campaign results.
  • Provides recommendations based on research and analytics.
  • Works closely with consumer research team to gather insight that drives strategy and validates tactics.
  • Partners with analytics teams to provide post-campaign analysis that quantifies marketing impact.
  • Regularly communicates results to internal clients, the marketing team, and broader enterprise as appropriate.
  • Leads cross-functional discussions about recommended next steps, if any.
  • As our lead product marketer, manages the development of and maintaining current proof points and messaging architectures to ensure consistency across channels.
  • Leads the effort of integrating Farmers national advertising campaigns into assigned channels.
  • Performs other duties as assigned.

Education Requirements

  • Bachelor's degree required preferably with an emphasis in business or marketing.
  • Master's degree preferred.

Experience Requirements

  • Minimum seven years relevant, professional job experience in Marketing, project management, and experience managing or leading a team. Insurance or Financial Services experience preferred.

Additional Qualification

  • Possesses strong product knowledge.
  • Demonstrated ability to build go-to-market plans and works cross-functionally in a large Marketing organization.
  • Strong verbal communication and listening skills.
  • Strong written communication skills.
  • Excellent organizational skills.
  • The ability to work in a fast-paced environment.
  • Demonstrated project management skills.
  • Demonstrated time management and priority setting skills.
  • Possesses a high degree of initiative. Ability to recognize opportunities and provide recommendations for improvement with respect to processes, product offerings, documentation, etc.
  • Possesses strong technical aptitude. Proficient in MS Office specifically: Excel, PowerPoint, Word.
  • Solid understanding of return on investment analyses and financial acumen.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location
  • CO Only: The pay range for this job being performed in CO would be $117k - $155k
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance

Job Location(s): R_US - RW - Remote Work

Let us send you new openings similar to Go To Market, Marketing Director straight to your Inbox. Weekly or Daily. 7-day free trial 💌

The ability to work remotely increases employee happiness by 20 percent.