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Social Media Coordinator 🔥


Reporting to: VP of Marketing

Location: Remote


Application close date: Until filled


Job Description

CodePath is a national nonprofit that brings together employers, students, and colleges to eliminate inequities in tech education and provide underrepresented students with a path toward economic mobility. Our programming centers on the needs and successes of Black, Indigenous, Latinx, and low-income Computer Science students. Founded in 2017, CodePath has taught over 10,000 students and delivered courses across over 70 universities. We are supported by some of the largest and most well-respected organizations, including Andreessen Horowitz, Blue Meridian Partners, Cognizant Foundation, Comcast, Google, Meta, Salesforce, Walmart, and Workday, among others.


We are looking for someone that has at least 3 years of social media and content creation experience with exceptional copywriting skills. This person knows their way around Instagram, LinkedIn, TikTok, Twitter, Reddit, etc. while having keen time management skills. Reporting to the Marketing Manager, this person will support with content creation, monitor analytics, engage with followers and publish content on a weekly basis for CodePath’s accounts. Content creation will undergo an approval process to ensure quality content is being uploaded to our channels. This role will require some maintenance of our social media channels (i.e. making sure our IG highlights are updated). A background in tech is a plus.



Activities Include:
Content Creation and Publishing

  • Publishing content and making sure relevant handles are tagged

  • Posts are customized to the right channel/audience (i.e. LinkedIn for partners/students, Instagram for students, Twitter for media/influencers, etc.)

  • Content creation, including copywriting and working with our creative agency to ensure content is delivered on time and on brand

  • Conceptualize content ideas that elevate our brand and support our efforts in student and corporate marketing

  • Map out relevant holidays for us to celebrate (i.e. National Engineers Week or Black History Month)

Internal company alignment

  • Align with different internal departments on timelines for social media content needs

  • Managing our content calendar and approval process on Airtable

  • Create social media toolkits for amplification when necessary for announcements

External Engagement

  • Be conscious of different corporate partner branding requests when sharing on social media (i.e. proper logo usage or approval processes)

  • Engaging with people that comment or tag us

  • Engaging with our target stakeholders

  • Engaging with influencers - comment, like, and repost if relevant

  • Find onbrand content to share on relevant social platforms

  • Reposting relevant student testimonials

Ongoing Maintenance

  • Ensure the IG grid looks good and is on-brand

  • Set up a social media content calendar in advance

  • Schedule posts via Later or HubSpot

Tracking and Measurement

  • Monitor conversations about the brand and company partners and flag anything that may be of concern

  • Track analytics on content performance and report them on a quarterly basis

Qualifications

  • Has a deep interest in diversifying the tech industry; advocate for Black, Latinx, Indigenous communities or college students from low-income backgrounds

  • Likes to engage with people and online communities

  • CS degree holder or former CS student a plus

  • Has experience using HubSpot, Airtable, Later, and Canva

  • Knowledge of social media best practices and keeps up to date with industry trends; familiar with all of the major platforms, i.e. LinkedIn, Instagram, Twitter, Reddit, TikTok, etc.

  • Experience with paid advertising is a plus

  • Strong creative brainstorming and writing skills

  • Can work with tight timelines, support campaigns in real-time, and work during the weekends when necessary

  • Able to work individually on a project; independent worker who values collaboration and feedback

  • At least 3 years of relevant social media experience

Benefits


We are committed to professional growth and fulfillment at work. Benefits include:

  • Medical insurance with dental and vision.
  • Generous time off with a flexible workplace and work schedule.
  • A commitment to developing leaders from within the organization.
  • Frequent opportunities to connect with students, universities, and communities we serve.
  • Opportunities to engage, collaborate and partner with top technology companies, venture capitalists, and engineering leaders in Silicon Valley.

About the Current Team


We are individuals from a multitude of backgrounds, experiences, and unlikely stories, all connected by a single dream: a world in which regardless of background, socioeconomic status, gender or race all people have pathways to reach their full potential.


With a staff and board that cares deeply about diversity and equity, we believe that diverse perspectives and backgrounds create a richer work environment and enhance our ability to pursue our mission.

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