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Content Marketing Writer πŸ”₯


Title of Position

Content Marketing Writer

Reports to


Marketing Director

Location


Greenville, SC Headquarters

Dallas, TX area

or Remote


Essential Function


In this role, you will be the primary story-teller for ARCpoint Labs, creating compelling written content that builds the brand, engages clients and attracts new customers. You will be responsible for researching topics and interviewing subject matter experts to identify opportunities and develop informative materials. Working with the marketing team and other stakeholders, you will support strategic initiatives and new product introductions, and also generate content that capitalizes upon timely topics of interest to key customer segments. You will develop plans and content calendars to track and analyze your results. Written content will include both online and traditional materials such as:

  • Blogs
  • Email campaigns
  • Web site copy
  • Program guides/white papers
  • Advertising copy
  • Script writing
  • Product brochures/flyer and more

This individual should be tech-savvy with an understanding of how content enhances SEO and can be used in customer retention and win-back strategies. The successful candidate for this role will be a continuous learner, with an inquisitive and analytical nature. S/he will have experience translating research, interviews and insights into compelling stories that work together as part of a content marketing campaign to attract and engage target audiences on an ongoing basis.

Responsibilities:


  • Help generate brand awareness and establish thought leadership with compelling messages on the company, products, and services
  • Develop and uphold the brand voice, tone, and clarity throughout editing and content generation
  • Create, manage, and own the content calendar with a focus with continuing product education and lead generation
  • Generate ideas for new content based on company goals, objectives and audience interests.
  • Write and edit blogs, emails, web site copy, guides/white papers, articles, infographics, sales materials and more that is consistent with our brand voice, style, and tone.
  • Keep a constant pulse on the industry to understand the solutions, customers, and competitive landscapes, and generate novel content ideas to drive engagement.
  • Set the standard and maintain the structure of content for the business
  • Review analytics to optimize SEO, conduct keyword research and use SEO guidelines to turbo-charge content.

Experience, Skills and Abilities

  • Superb writer and editor of both short- and long-form content with understanding of common editorial style guides.
  • The ability and confidence to research topics independently and interview subject matter experts (including executives) to obtain information necessary to generate content.
  • Meticulous attention to detail with outstanding writing, proofreading, fact checking and editing skills.
  • Deadline-driven, with very strong organizational and time management skills.
  • Understanding of SEO techniques and best practices, including how to incorporate terms into online content.
  • Experience and understanding on measuring content performance, reporting and analytics

Education and Qualifications

  • BA/BS in English, Journalism, Marketing, or relevant field required; advanced degrees are a plus.
  • 5+ year’s experience in content marketing, copywriting or related roles.
  • Demonstrated success in creating both B2B and B2C content.
  • Experience with SEO and web analytics tools.
  • Proficiency in Microsoft Office Suite required; familiarity with content management systems and CRM platforms (e.g., Sales Force) preferred.
  • Candidates will be asked to share online portfolios and/or professional writing samples.

Compensation

  • Financial compensation varies with candidate experience
  • Healthcare (health, dental, insurance), paid time off and 401K retirement benefits
  • Training and professional development opportunities

About ARCpoint Labs

ARCpoint Labs is a trusted industry leader serving our communities with drug, alcohol, DNA, and clinical testing solutions. With more than 100 independently- owned locations, we are committed to providing accurate, cost-effective solutions for consumers, businesses, and physicians nationwide. As one of the fastest-growing third-party administrators for testing solutions, ARCpoint Labs continues to innovate and expand its offerings to better meet the needs of our communities.

ARCpoint Labs offers businesses a reliable partner for all drug and alcohol testing, policy development, and supervisory training in addition to convenient SARS-CoV-2 testing solutions. Our offerings are built by our dedication to providing safe and drug/alcohol-free workplaces. Many ARCpoint Labs locations offer affordable walk-in wellness solutions and clinical lab screenings to help individuals take control of their overall health and well-being.

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