Social Media Manager 🔥
Linkwell Health, the premier consumer experience company serving health plans and health services organizations, seeks a Social Media Manager. In this role you will report to Linkwell’s Director of Social Media and work with the editorial team to deliver high-quality social copy and improve social media performance for the biggest names in healthcare.
In this position, your key performance areas (KPAs) will include:
Advise Linkwell clients on organic and paid social media strategies for each platform
Establish and maintain good working relationships with counterparts at client organizations
Partner with the Linkwell editorial team to come up with creative ideas that bring the content to life in unique ways for each client
In this position, your key performance indicators (KPIs) will include:
Plan, manage, and schedule engaging content for various social networks, including Facebook, LinkedIn, Twitter, Instagram, Pinterest, and TikTok
Write and optimize social media copy (language, tone, message) based on the client’s target audience’s behaviors and performance
Increase brand awareness and readership by using relevant marketing techniques
Build and manage paid Facebook campaigns to reach clients’ goals
Manage social media campaign budgets and adjust/optimize as needed, providing key recommendations
Work with the analytics team to interpret social metrics and identify key social media successes and opportunities
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Manage the client approval process for social media content, including making edits to copy, graphics, and communicating updates with key team members
Keep updated on social media trends and new social platform updates to inform strategy
Our Ideal Candidate Will Have
3-5 years of experience as a Social Media Coordinator or similar role
BA in Marketing or similar relevant field
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
Familiarity with social media paid advertising, specifically Facebook Ads Manager
Experience with creating social videos (reels and TikToks) and animations with platforms like Canva
Good understanding of social media KPIs
Excellent multitasking and time-management skills
Critical thinker and strong problem-solving skills
Team player
Great interpersonal and communication skills
ABOUT US:
Linkwell Health is the premier consumer experience company serving health plans and health services organizations. Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health. Linkwell creates transformative content that rapidly enables health services organizations to engage consumers in real-world health conversations, while also accelerating brand awareness, acquisition, retention, and business outcomes. For more information, visit www.linkwellhealth.com.
This is a remote position.