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Marketing Copywriter 🔥


Description:

ARE YOU A STORYTELLER, able to connect with and adapt to an organization’s voice to create content on it’s behalf? We’re looking for a creative professional like you to join our team! In this role, you will support our client, the International Coaching Federation (ICF), as they lead the professional coaching industry across the globe.

You will build compelling stories that highlight the successes, goals, and missions of ICF across the 150 countries. You will liaise with all departments of the ICF team to manage tone, voice, and communication strategy- supporting the messages and needs of each department in the organization.

SO, WHO IS ASSOCIATIONS INTERNATIONAL? Associations International (AI) is an association management company based in Lexington, KY, who partners with non-profit trade and career associations like ICF in a consulting-client relationship. Our job is to help those non-profits meet their mission and grow their membership through the work of our talented, dedicated team of professionals. As the Creative Copywriter, you will work closely with our rockstar team of marketing professionals to drive ICF’s brand forward.

WHAT WILL I DO?

  • Create compelling, human-centric stories that engage audiences and drive awareness, understanding, and action.
  • Conceptualize and pitch dynamic and compelling story ideas around the ICF brand(s) that advance marketing strategies, fundraising initiatives, and integrated campaigns.
  • Write engaging copy for a wide variety of deliverables and international audiences, adjusting tone, word choice, etc., to effectively communicate with or appeal to specific audiences.
  • Craft thoughtful, innovative marketing communications across multiple channels that are consistent with brand standards and adhere to best practices in writing for the specific channels.
  • Serve as managing editor for our blogs, overseeing content vision and selection to tell the ICF story through content contributors.
  • Use analytics to inform content strategy and development.
  • Collaborate with cross-functional teams to develop creative content that answer the needs of our stakeholders and is aligned with communication objectives/strategy.
  • Maintain expert-level familiarity with brand voice and style guidelines.
Requirements:

WHAT IS AI LOOKING FOR?

  • Creative thinker finding unique angles for engaging stories to capture attention
  • Exceptional writer with skills in communication, copywriting, and storytelling
  • Support one voice across multiple mediums and platforms
  • Effective Collaborator who can partner with team but also work independently
  • Bachelor’s degree in English, creative writing, journalism, or a related field preferred
  • Experience including 5+ years of copywriting
  • Experience including 2+ years in fundraising/nonprofit writing preferred
  • Experience in writing for different mediums and audiences
  • Understanding of audience to write creatively and technically for designated groups

WHY ASSOCIATIONS INTERNATIONAL?

We hire diverse and talented people who drive the success of our partner associations by bringing their talents, passions, and expertise to the team. We pride ourselves on creating a culture of respect and belonging and are proud to have been named a Best Places to Work in Kentucky award recipient for ten years and counting!

  • Flexibility: remote, hybrid, and in office options
  • Competitive compensation: based on skills and experience
  • Benefits: Full benefit package including medical, and company paid dental, vision, long-term disability, and life insurance
  • Retirement: 401(k) plan which includes company contributions
  • Time Off: Comprehensive time off to do the things you love including holidays, vacation, sick, and floating holidays.
  • Culture: Best Places to Work in Kentucky award recipient 2013- 2022.

Associations International is committed to creating a diverse environment and is proud to be an equal opportunity employer. AI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you have a disability or special need that requires support in applying, please reach out to our HR team at 859-219-3567.

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