Senior Copywriter 🔥
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and support their customers for life. Freshworks products help business support employees so they can better serve their customers. Our products are ready to go, easy to use, and offer a quick return on investment.
Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales CRM (Intuitive fully-integrated CRM and marketing automation), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).
More than 50,000 businesses, including Discover, Honda, Hugo Boss, Klarna, Manchester United, Puma, and TaylorMade, trust Freshworks to increase their customer’s lifetime value. In addition, Freshworks has received numerous accolades, ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work list.
Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 offices to serve our customers throughout the world. Freshworks is backed by the world's leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management. For more information visit www.freshworks.com.
Freshworks is looking for a senior copywriter to create and edit high-quality strategic content across the Freshworks.com domain. By up-leveling our copy, this role will help drive organic search and ultimately broader awareness of the Freshworks brand.
You should excel at simplifying complex topics into concise, compelling marketing copy for the digital space; and be a flexible and collaborative go-getter who takes initiative and thrives in a fast-moving, multitasking environment.
What you'll do:
Plan, write, edit, and manage a broad range of short and long-form content across the Freshworks.com domain.
Contribute to creative content strategy and editorial planning across the site and audience personas.
Draft and edit headlines, descriptions and CTAs for direct response assets across a variety of formats and landing pages.
Create copy style guides and make continual improvements to copy quality and the content development process.
Understand the Freshworks brand narrative and how to interpret messaging to the right audience and the right moment in the user journey.
Manage your end-to-end content development process, sometimes under tight deadlines and rapidly changing parameters.
Work effectively with the editor in chief, other internal stakeholders and project leads to discover requirements, source information, meet deadlines, and secure approvals.
Collaborate with writers, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touch points.
Partner with content strategists to develop strategies and messaging for our digital personas, page templates, and components.
Partner with the research team to validate specific messaging and copywriting strategy with real users.
Engage with the SEO, analytics, and campaign teams to optimize copy for performance.
Write for a worldwide US-English audience, optimizing copy for wide-scale translation across multiple languages.
To be successful in this role, we need someone who has:
7+ years of experience writing for corporate websites, ideally focused on B2B technology.
Digital-first style and a user-centric, strategy-based approach to writing.
Deep experience writing for CX, EX, and IT leaders and related personas.
Solid understanding of website design, SEO strategy, digital marketing, and SaaS-based software.
Ability to bring the essential narrative into focus, cutting through jargon and fluff.
Enthusiasm for working in a highly collaborative, hands-on role with a team of talented editors, writers, marketers, and strategists.
Motivated, self-sufficient, results-driven approach to work.
Strong project management, collaboration, and communication skills.
Proven ability to follow standards for consistency and brand compliance.
Bachelor's degree in related field or equivalent professional experience.
A portfolio demonstrating relevant and inspired writing and project samples.
All your information will be kept confidential according to EEO guidelines.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.