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Director Of Product Marketing 🔥


About LeapfinLeapfin’s mission is to liberate financial information to empower businesses to make and trust their decisions. The Leapfin Revenue Platform helps IT, Systems, and Finance teams consolidate, standardize, and accurately report their financial data. Leapfin is committed to building a lasting organization with products that our customers value. People at Leapfin are constantly iterating and working together to drive our business forward and ensure our customers are successful.

Leapfin’s Director of Product Marketing (DPM) will define our core market and personas, position Leapfin to succeed in that market, and develop messaging, content, packaging, and pricing that communicates Leapfin value to the market.

The DPM will work closely with other key functions in the company. With Product, they will support product definition and quarterback product launches. With Sales, they will strategize and position on specific deals, participate in customer meetings for strategic deals, and ensure our Account Executives and Sales Development reps are trained on the right messaging and use it effectively. And, they’ll work closely with Customer Success to develop strong customer stories and references.

In short, they’ll be the glue connecting our product, go to market, and customer community together, and own initiatives critical to company success. 

Responsibilities

    • Lead go-to-market strategies and own the “playbook” that drives them: defining the market, positioning, and messaging to be used by marketing, sales, and customer success
    • Own the content marketing strategy and any external resources used to develop content
    • Support strategic sales deals
    • Communicate customer requirements and provide input to product management on product enhancements and future product direction.
    • Evangelize and demonstrate our solutions at conferences, trade shows, and to analysts and customers

Minimum Qualifications

    • 8+ years’ experience in enterprise finance software product marketing, including proven success in driving messaging, positioning, and sales enablement, in a dynamic, high-growth, ambiguous environment
    • 5+ years experience working across cross-functional stakeholders, in particular the sales, product, and marketing teams
    • 1+ year of experience in a startup environment (Seed - Series C)
    • Managed multiple product launches
    • Understanding of the technology stack used by high-growth finance teams, from PSPs to ERPs to DWs

Preferred Qualifications

    • Bachelor's degree in STEM or MBA from a top-tier program
    • Defined the GTM approach for early-stage as well as more developed concepts
    • Prior experience as a sales engineer or solution architect is a bonus
    • Experience as a financial auditor, corporate accountant, investment banking analyst, or FP&A analyst is a bonus

Why Leapfin?

    • Competitive salary and equity compensation commensurate with experience
    • Sponsored medical, vision, and dental insurance
    • Unlimited paid-time-off and sick days
    • Remote-friendly work environment & amazing offsites
    • Rapidly scaling startup with many opportunities for promotion
    • You’ll be a key member of the marketing leadership team and work for leadership that understands the value of product marketing (we were one, once!)
Leapfin is a Fully Remote WorkplaceTalent has no borders. We welcome both US-based and international applicants and have active team members throughout the world. However, all employees are expected to be online during US business hours (PT, MT, CT, or ET).#LI-Remote

Leapfin is an Equal Employment Opportunity EmployerAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Apply for this job [1]

  1. https://jobs.lever.co/Leapfin/ca681904-f487-4b5c-b87d-cb3d0d98b4fc/apply

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