Senior Product Marketing Manager - Remote Usa 🔥
- Develops and maintains an expert knowledge of the loan compliance and banking family of products, including value proposition, competitive position and features and benefits, and an expert knowledge of the target markets, including segment attributes, personas and customer needs.
- Establishes overall positioning and creation of go-to-market strategy and plan for the loan compliance and banking business to drive interest and adoption.
- Ensures successful product launches by developing launch plans; go-to-market promotions (e.g., digital and direct marketing, lead gen programs, collateral, website content, conference presentation/exhibition, press releases, analyst relations, thought leadership, etc.); serves as a SME in relation to the product’s value proposition and market position; assists with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales; and assists sales leadership with establishing sales plans that will drive sales results consistent with the business plan.
- Positions products for success throughout the product’s lifetime by keeping updated and articulating to the organization messaging and competitive positioning to be used in keeping up-to-date sales collateral, competitive analysis and training.
- Remains current on trends and issues as they relate to the product offering as well as emerging technologies, standards, and market dynamics, shares insights and business implications with others in the organization.
- Ensures program effectiveness by tracking and routinely analyzing KPIs and revising strategies as necessary for success.
- Assists in identifying and executing go-to-market alliance and channel joint marketing strategies.
- Works closely with product management on roadmap, voice of customer and product promotion of the solution.
- Project management of vendors and partners.
- BA/BS degree or equivalent related experience.
- 10+ years of experience in marketing, with strong product marketing focus.
- Candidates should possess a background in product marketing and/or product management, strategic marketing planning, and experience in executing all marketing tactics. This role calls for a strategic and independent thinker who is results-focused.
- Pragmatic Marketing certification preferred.
- Results driven product marketing professional with the proven ability to deliver accelerated growth.
- Demonstrated excellence in devising go-to-market strategies and executing end-to-end marketing plans.
- Ability to create and articulate clear market positioning and compelling differentiation.
- Proven experience managing creative process for direct marketing, collateral, etc.
- Sense of urgency and focus; ability to deliver thoughtful, polished work sometimes under tight time constraints.
- Flexible with ability to handle multiple projects independently, and prioritize under tight deadlines.
- Excellent verbal and written communication skills, with proven strength in copy writing and messaging.
- Strong interpersonal and team skills and the ability to foster cross-functional teamwork among sales, marketing, and engineering.
- Market knowledge of motor vehicle titling or finance industries preferred.