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Senior Digital Optimization Analyst - Digital Marketing 🔥


Company Description


At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.


Job Description


About ServiceNow

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.


What you get to do in this role:

In this role, you will support analyses and insights for ServiceNow’s Digital teams. This includes understanding customer behavior and measuring ROI from marketing and strategic initiatives.The ideal candidate has outstanding analytic skills, strong business acumen, excellent interpersonal abilities, and a passion for analysis. Come join a fast paced, growth oriented organization so your career will thrive.

In addition, you will:

  • Use analytics tools to track, report, and analyze website performance, customer and visitor behavioral trends
  • Design and create daily, weekly, monthly, yearly digital dashboards and KPI's to help monitor performance of our digital properties
  • Proactively identify opportunities for segmentation and site analysis
  • Highlight observations and business context to deliver actionable recommendations to stakeholders, beyond basic reporting
  • Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
  • Ensure process adherence and data standards are maintained for ongoing and accurate tracking
  • Manage measurement design, set up, and evaluation of A/B and multivariate testing to optimize all aspects of digital marketing for ServiceNow – including pipeline end-to-end
  • Administer digital optimization program – both site experience and ROAS optimization
  • Regularly present optimization summaries to key stakeholders
  • Analyze and document the impact of marketing campaigns, product changes, events and other key drivers of performance
  • Staying apprised of industry trends, best practices and emerging technologies to drive ongoing improvements to available analytics
  • Leverage marketing and BI data platforms to conduct fully cycle customer journey analysis
  • Design and drive creation of advanced predictive models leveraging user attributes and behavioral data

Qualifications


In order to be successful in this role, we need someone who has:

  • 3-5 years’ experience in digital data analytics related roles, experience in analyzing digital advertising data, good understanding of paid media metrics is strongly preferred.
  • Bachelor's Degree in marketing, statistics, economics, or related field
  • Experience with Adobe analytics, including tagging enhancements, and Google Analytics is a must
  • Experience with A/B and Multivariate testing required
  • Experience with tag management systems, debuggers, display advertising, email, SEM, social media, marketing automation, personalization, and attribution models
  • Advanced Excel/Google Sheets skills required.
  • Ability to access, manipulate, analyze, trend and interpret data
  • Strong organizational, written communication and presentation skills
  • Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
  • Strong critical thinking/analytical mindset. The ideal candidate will not take assumptions, data, or conclusions at face value. Instead he/she will dig-in, validate, analyze, and always seek to not only answer the question at hand, but also anticipate and address the hidden questions that may follow.
  • Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
  • Detail-oriented with strong organizational and project management skills. Must be a self starter able to produce reliable, accurate datasets and analyses with minimal supervision
  • Demonstrated experience as an effective team member with strong communications skills, reliability/integrity/maturity.

Bonus points for:

  • 4+ years of extensive experience in implementing and using digital and web analytics tools
  • Experience in managing teams, with an emphasis on building, managing, and motivating high-performance teams
  • Experience with data analysis and modeling in big data environment using Python or R
  • Experience with data visualization tools: Tableau, Looker etc.
  • General knowledge of HTML/JavaScript, SQL or other query languages

Additional Information


ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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