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Solar-powered Nonprofit Marketing Director 🔥


We’re hiring someone who can develop creative, innovative, cut-through-the-bullfeathers marketing campaigns — AND who can bring a cold-blooded analysis of how those campaigns perform, to keep us from throwing money down the drain on stuff that’s cool but doesn’t work. We want a marketing director who brings both the creative and the analytical. Because, like peanut butter and chocolate, they go great together.

We’re here to change the world by creating an energy system that’s inclusive and equitable — with rooftop solar power as the cornerstone. We organize local communities across the United States to go solar, join together, and fight for their energy rights. We’re growing fast — expanding into new states, building new partnerships, and offering new services.

We’re searching for a marketing director who believes in our mission, who wants to help us grow, and who wants to grow with us.

Who are you?

  • You put creativity, humor, and empathy at the center of your work.
  • You broadcast energy and optimism.
  • You invite feedback and use it to improve your work.
  • You want to use your marketing skills to make the world better.

Interested? Here’s what Year One is all about. For an ambitious marketer, this is the stuff of dreams — taking a fledgling marketing operation and scaling it up to 50 states.

  • Upgrade the entire marketing stack for our solar bulk purchasing program (“solar co-ops”). That means everything from online advertising to landing pages to lead cultivation to onboarding emails and more. All of it customized to our different state markets. Soup to nuts. And all of it done in a human voice — no “corporate-speak”! The name of the game is nonstop experimentation, with the goal of attracting more people to join our community-driven solar co-ops.
  • Develop our state-level marketing materials. Our state teams are out in the trenches, leading the day-to-day, on-the-ground community organizing that converts leads into solar homeowners and advocates. They need compelling email templates, flyers, FAQs, slide decks, and other collateral to make their work more effective.
  • Expand our event marketing operation. We run a dozen statewide conferences each year and numerous other smaller events. These are fantastic opportunities for us to get people involved in both solar co-ops and advocacy. You’ll work closely with state directors and the engagement team to promote these events to increase attendance.

To do all of this, you’ll need to write stunning sales copy — the kind that makes people feel compelled to take action (if only just to learn more!). And you’ll need to be familiar with startup-style experimentation and metrics — things like the Lean Startup process [1] and Dave McClure’s Pirate Metrics [2]. Most importantly is the confidence to operate in situations with a lot of ambiguity. There’s no roadmap for where we’re going. We’re inventing it as we go along.

Skills and experience

If you can accomplish the above, you've got what it takes. There’s no specific educational background required. Realistically, though, you’ve probably worked at a startup or a nonprofit where you’ve had to build things from the ground up.

Our team

You'll report to the Vice President of Growth, and work with a committed and creative team of renewable energy leaders, policy wonks, communications experts, and community organizers on projects with ambitious goals and national impact.

We have 30 staff members working across 12 states (and growing each year). Half of our team is located in downtown Washington, DC. You’ll work with everyone.

Most of our staff work across the country, so we welcome both local and remote candidates.

We're an equal opportunity employer and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Women, minorities, people with disabilities, and veterans are strongly encouraged to apply.

We’re hiring someone who can develop creative, innovative, cut-through-the-bullfeathers marketing campaigns — AND who can bring a cold-blooded analysis of how those campaigns perform, to keep us from throwing money down the drain on stuff…

jobs@solarunitedneighbors.org [3], and:

  1. Include the title “Director of Marketing” in the subject line,
  2. Tell us what interests you about this role, and
  3. Tell us about your most significant professional achievement in the last 5 years.

Send your resume and cover letter to Seán Stickle at jobs@solarunitedneighbors.org [4], and:

  1. Include the title “Director of Marketing” in the subject line,
  2. Tell us what interests you…
Read more about how to apply

Location

1350 Connecticut Ave NW #412, Washington, DC 20036

  1. https://www.startups.com/library/expert-advice/lean-startup-methodology-can-help
  2. https://medium.com/@ms.mbalke/aarrr-framework-metrics-that-let-your-startup-sound-like-a-pirate-ship-e91d4082994b
  3. mailto:jobs@solarunitedneighbors.org
  4. mailto:jobs@solarunitedneighbors.org

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