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Digital Marketing Strategist | Direct Response Copywriter 🔥

  • An email marketer who thrives on writing emails that generate immediate sales
  • Familiar with direct response greats like Jeff Walker, Dan Kennedy, Eugene Schwartz
About Us:
Founded in 1979, PESI is the world’s leading provider of continuing education for mental health, healthcare, and rehab professionals. We work with renowned mental health advocates and New York Times best-selling authors such as: Brené Brown, Malcolm Gladwell, Bessel van der Kolk, Daniel Siegel, Tony Robbins, Taraji P. Henson, Russel Brand, Alanis Morissette, and more, to offer powerful trainings that give clinicians techniques to help people on their healing journey.
Who We’re Looking for: We are looking for a business-minded email marketer to join our digital marketing strategy team. The person in this position should have outstanding copywriting skills, strong business acumen and enjoy working in a team environment.
  • Write and develop compelling offers (both short and long-form copy) that awakens interest, powerfully positions our world-class trainings, and develops a strong emotional tie that produces immediate sales and leads
  • Measure and analyze marketing campaign performance to make strategic data-driven decisions
  • Rapidly respond to the needs, demands, and tastes of our audience
  • Test new strategies to build audiences, increase engagement and boost reach
  • Coordinate and align marketing efforts with business operations to launch new training events and products
  • Proven success with direct response copywriting (please submit examples with your resume)
  • College Degree in Marketing, Business, Journalism or related field and/or relevant experience
  • Ability to measure email performance using analytics tools and sales reports
  • Ability to articulate strategy and tell stories with data
  • Ability to work independently and remotely, as well as collaboratively in a team environment
  • Remote, hybrid or onsite
  • Be part of a collaborative team of digital marketers
  • Generous benefits package
  • Incentive plan
  • 401(k) with above-market match that immediately vests
  • Professional development opportunities and tuition assistance
What else you should know about us: We are a team that loves to play the game of business and we are unapologetically driven and dedicated to connecting professionals with the knowledge they need to help others. Together, our team manages:
  • 10 unique email sales channels
  • The execution of creating content and copy that fuels 3000+ campaigns and 450+ million emails annually
Please include writing samples with your application. Because of the large number of applications, we receive, only applications submitted with writing samples will be considered.
This position is full time, 40 hours per week (Monday-Friday). Our headquarters are in Eau Claire, Wisconsin, with employees both nationally and internationally.
Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.
Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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