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Sr. Manager, Social Media & Content 🔥


About Us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women's healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia's "Whole Woman, Whole Life" care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women's health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its "whole-woman, whole-life" model to more than 100,000 women by 2023. We'll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives - from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco.

We're building a world class team to reimagine women's healthcare. We're an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We're united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value;

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We're looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia's highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

  • A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we're energized by the possibility of invention, innovation, and iteration
  • Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
  • Asking why, then why again — because accepting "this is just the way it is" is not good enough
  • Grit & perseverance — a maker mentality that involves "rolling up your sleeves", but also deep care for oneself and for others
  • A commitment to uncovering talents to unlock "rock star" potential across every individual

Furthermore, excellence reflects the "bigness" and the "boldness" of Tia's mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia's mission is NOT to make healthcare incrementally better for women. Instead, we've intentionally set out to create a fundamentally new paradigm for modern women's healthcare that's truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a "one and done." We have not and will not "get it right" with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully "achieve." By design, we will never be "done" with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.

Role Title: Manager / Senior Manager, Social Media & Content

Location: This is a fully remote position; preference New York, Los Angeles

Manager: VP, Creative

Role Summary:

Tia is looking for a creative, results-focused Manager of Senior Manager of Social Media & Content to join our Creative team. The ideal candidate will have experience developing and executing social media and content strategies that build audiences and spark engagement. This person will define the vision for social media at Tia, including identifying what channels should be used toward specific goals, developing innovative content to advance those strategies, and reporting on impact. The ideal candidate is a strategic thinker and deeply understands the importance of excellence in both planning and execution.

Abilities:

  • Highly creative and innovative, with a strong awareness of cultural trends
  • Conscientious, detail-oriented, efficient and able to multitask
  • A writer and creator at heart, ready to jump in and make
  • Comfortable working in a certain degree of ambiguity
  • Able to use social data to inform your decisions
  • Able to work cross-functionally, especially with creative teams managing concepts and projects from beginning to end

Skills:

  • Knowledge of the social media landscape and platforms including Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn.
  • Experience overseeing corporate social media accounts and developing multi-channel content
  • Strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
  • Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment

Responsibilities:

  • Social Strategy + Channel Management
    • Responsible for leading strategy, creative development and execution across Tia's social media channels, including building a content editorial calendar
    • Set clear goals, testing agendas, and channel allocations that ladder up to business goals, and drive to learnings.
    • Report analytics, drive to quarterly/yearly goals and grow channel benchmarks.
    • Establish Tia's top of funnel content as a valuable, frequent touchpoint in our audience's lives that helps them better understand and navigate their health.
  • Content Creation
    • Create compelling social-first content that upholds our brand standards and pushes into new territories.
    • Concept novel ideas that elevate the brand, build awareness, and drive engagement among various audiences
    • Surface trends and cross-channel opportunities that could supports Tia's goal of being synonymous with women's health
    • Experiment systematically with new types of content and new platforms and learn quickly
  • Community Management
    • Daily monitoring of all social mentions & conversations about the brand across multiple platforms (LI, Twitter, FB, IG, TikTok)
    • Engage with customers, prospects, and partners on behalf of the company (comments, reshares/RTs, etc.)
    • Identify, vet, and collect member stories, and find new and compelling ways to tell these stories on social media
    • Identify brand ambassadors and potential influencers
    • Flag customer issues in real-time and partner with internal teams (eg, Care Coordinators, Ops, Member Sales, PR) to solve
    • Running regular analysis of earned mentions with actionable insights, flagging trends, opportunities

Benefits

  • Unlimited vacation
  • Free Tia membership
  • Competitive stock option package
  • $300 one-time WFH stipend
  • $50/month phone and internet reimbursement
  • Medical, dental, and vision benefits
  • 401k program (no matching at this time)
  • Top of the line 13" Macbook Pro
  • Travel stipend for team off-sites

This position may require attendance at company and team off-sites and is subject the Company's vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!

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