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Media Buyer 🔥


Our customer is the world's leading music company that owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. They identify and develop recording artists and songwriters, and produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are seeking an innovative and highly motivated Media Buyer on a contract basis to assist our customer’s business needs .

What you’ll do:
Act as the primary digital media expert for US labels, buying, optimization, reporting, and eCommerce strategy.
Liaise with label planning teams to develop media strategies and campaigns.
Execute, manage, and optimize digital media campaigns to maximize conversion value.
Develop and manage paid eCommerce campaigns across social, search, native, programmatic, and direct programs.
Create custom audiences, book, and optimize campaigns.
Possess a strong technical understanding of programmatic audience buying.
Understand pixel implementation on websites for data collection and conversion tracking.
Identify target audiences and analyze their characteristics, behaviors, and media habits.
Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded.
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary.
Research and record trends, innovations, and changes that affect media buying.
Aid in educating the digital & marketing teams on best practices and data-driven techniques.
Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
Implement test initiatives such as landing page, A/B testing, multivariate testing, and offer to test, as needed.
Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions.

The ideal candidate must have:
2+ years’ media-related/agency experience, plus at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
Ability to handle a heavy workload, mediating many demands and requests with a strong problem-solving drive
Google Certification required; IAB Certification is a big plus
Experience with major ad exchanges and ad server technology
Experience buying through SEM bid management platforms.
Knowledge and understanding of Google Shopping Campaigns.
Must build great relationships with clients, vendors, and reps.
Proficiency in Word, Excel and PowerPoint.
Able to build compelling reports detailing campaign successes, ROI, and learnings.
Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
Passionate music fan
Proven experience driving eCommerce revenue growth and online lead generation with paid media
Strong written and verbal communication skills

Education:
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred.

Hours & Location:
M-F, 40 hours/week. This role is 100% Remote.
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have US residency at the time of application.
Please note: In order to create a safe, productive work environment, our client is requiring all contractors who plan to be onsite to be fully vaccinated according to the CDC guidelines (please inform your employer if you need a medical or religious exemption). Prior to onboarding, contractors will be required to attest that they are fully vaccinated.
Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits : Medical, Dental, Vision, 401k, FSA, Commuter Benefits Program.

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The ability to work remotely increases employee happiness by 20 percent.