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Senior Director, Product Marketing - North America Region 🔥


Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster: http://1sa.ge/EjaS30kzhpR
Job Description Open to 100% Remote within the US only

About Product Marketing at Sage:
Product Marketing at Sage is all about deeply understanding customers (needs, feelings, outcomes they want to achieve), the market (size, shape, and trends), and competitors (products, tactics, strategy). With input from other teams across Sage, PMMs then use this to design and build ambitious growth plans, compelling and differentiated value propositions, and high-impact go-to-market (GTM) plans. PMMs partner cross-functionally to drive the execution of these GTM plans and achieve our commercial goals. All of this is delivered by a single, global team of highly skilled PMM professionals, who are empowered to give their very best, every day. We are relentless about building on a Human Centred Design (HCD) methodology, and the PMM teams work to a common framework – getting the job done in a consistent and efficient way, maximizing the time they spend with customers, and innovating.

About the role:
The Senior Director, Product Marketing – North America Region reports to the VP of Product Marketing - Regions & Planning (UK based) and is a senior leadership/managing director role that is accountable for the delivery of all PMM jobs and outputs within a region (North America), as measured by the delivery of £650m+ ARR and 10%+ annual growth. You’ll deliver these outcomes through the leadership of the virtual (US & Canada) PMM Squads across the business units.

Sage is rapidly evolving from a product-centric business to a brand-led, customer-centric, digital-first brand, focused on Human-to-Human Marketing so you'll be joining Sage after an impactful rebranding and during a transformative period to help accelerate our transformation. We have a tremendous market opportunity with our cloud solutions and your efforts will directly impact our growth goals. Working with different stakeholders and different parts of the market, you won't be pigeonholed! This role will avail interesting challenges and growth opportunities. You'll be joining a product marketing organization with incredible leadership (Michael Office, Mark Floisand & Cath Keers) and the crispness of its value proposition.
Key Responsibilities
  • Deeply understand the needs of customers, the trends/dynamics in the market, and competitors – and ensure this is injected into Business Units so they build winning strategies and growth plans.

  • Build, and regularly update, a North America Growth Plan and Launch Calendar that defines the market opportunity, the timing, and execution of the growth initiatives needed to achieve the regional Growth Targets.

  • Support the creation, regular updating/re-planning, and execution of an achievable North America Win Plan that meets or exceeds the Growth Targets.

  • Ensures that all North America Growth Initiatives and PMM deliverables are properly planned, strongly executed, and then refined post-execution to deliver the expected commercial results, and the jobs to be done/outputs produced follow the Sage PMM Ways of Working.

  • Becomes the trusted Product Marketing Leadership partner to our President of North America, Aziz Benmalek (US based), and Leadership Teams, acting as the single point of contact for all PMM and Business Unit deliverables for the North America Region, leads effective and efficient alignment; and proactively solving risks/issues.


  • Success in this role:
    Measured by the achievement of Region ARR and Growth Targets, as well as the effectiveness of the relationships with both the President of North America, Leadership Teams, and Business Units. To achieve this requires effective leadership skills working within and across a matrix organization, specifically the ability to lead a virtual team of PMM professionals to drive winning outcomes. Of equal importance is the need for strong persuasion, negotiation, and communication skills, which are all critical to developing effective and trusted relationships.

    Minimum Requirements:
  • 10+ years of B2B Product Marketing experience, including at a leadership level, leading teams across all stages of the product marketing lifecycle (Growth Plans > Propositions > GTM > Optimization) within a large matrixed software organization.

  • GTM - You can provide successful examples of your solid experience in defining and leading GTM and your understanding of the market.

  • Leadership – You can provide examples of your ability to influence, and motivate indirect reports around a mission, and objective, simplify complexity and drive consistency and confidence in the delivery of required outcomes.

  • Communication – Highly skilled in effective communication and presentation, including the ability to simplify complex and/or multiple topics into clear, concise communications and updates.

  • Organized - You are an organized leader who can lead, coordinate, and prioritize multiple, competing priorities in real-time.

  • Building Relationships - You are known for building positive partnerships/relationships at all levels that enable you to influence outcomes, proactively addressing issues and driving winning outcomes.

  • Strategic - Ability to think and act both proactively/strategically and operational/detail level.

  • Transformation - A creative and systems thinker to diagnose issues across complex topics and simplify solutions.


  • Your benefits:
  • Competitive salaries that landed us top 5% of similar-sized companies (according to Comparably)

  • Comprehensive health, dental and vision coverage

  • 401(k) retirement match (100% matching up to 4%)

  • 21 days of paid time off (+1 additional day each year of employment)

  • 9 paid holidays (+1 floating holiday)

  • 5 days paid yearly to volunteer (through Sage Foundation)

  • Parental Leave benefits (birth, adoption, or by surrogacy) will be available to all colleagues after 1 year of employment and will be 18 weeks of paid time off. Sage will provide 100% of colleagues’ regular base pay during the leave.

  • Sage Wellness Rewards Program (flexible ways to use wellness credit and fitness reimbursement)


  • Hear from our employees:
    According to our employee feedback on Comparably, we scored a 4.8/5 rating on company culture and our employees gave our CEO a score of 90/100. We also won awards in 2021 for Best Company when it comes to diversity, compensation, women, work-life balance, leadership, and career growth, to name a few.

    Dig deeper into who we are:
    Who is Sage: https://www.sage.com/en-us/company/about-sage/
    Life at Sage: https://www.sage.com/en-us/company/careers/
    Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
    How we make a difference: https://www.sage.com/en-us/company/sage-foundation/
    Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/

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