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Demand Generation Marketing Lead 🔥

Position: Demand Generation Marketing Lead
Location: Herndon, VA/ Open to remote work in NC, GA, TX, NJ, WA, PA, IL, DC, MD, CO, IN, FL, SC
Exostar - The Company:
Exostar’s cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly-regulated industries where members securely collaborate, share information, and operate compliantly. Within these communities we build trust. By analyzing community data, we provide insights and intelligence, enabling organizations to make better, timelier decisions, to mitigate risk, and operate more efficiently.
Exostar - The Employer:

  • We believe in employee development: we promote internally and provide training and educational assistance
  • We provide a fun, engaged workplace, with social and community-building events
  • We offer comprehensive benefits and PTO plans, including a holiday break between Christmas and New Year’s Day
  • Evaluating and developing the marketing strategy and marketing plan
  • Creation and execution of inbound and outbound campaigns that will create demand for our products and services
  • Supporting sales and lead generation efforts
  • Planning, directing, creating and coordinating marketing efforts
  • Communicating the marketing plan
  • Creating and maintaining the marketing database
  • Developing promotions
  • Understanding and developing budgets
  • Overseeing the execution of multi-channel, highly integrated digital marketing programs and campaigns
  • Managing the Exostar Partner program
  • Creating and executing account-based marketing programs
  • Coordinating and implementing marketing projects from start to finish
  • Organizing company conferences, trade shows, and major events
  • Planning and executing monthly webinars and workshops for various product offerings via YouTube
  • Overseeing social media marketing strategy and content marketing
  • Enable the Sales organizations with battle cards, sales tools, and collateral to ensure that Sales and Marketing are aligned around messaging and to-go-market.
  • Minimum of 7-10 years’ experience in marketing working for cyber security, software, or technology companies
  • Bachelor’s degree in business, marketing, communications, or related field
  • You are a US person (US Citizen or a US Permanent Resident)—this is a requirement due to ITAR regulations
  • Experience working collaboratively as a member of a marketing team
  • Proven marketing campaign experience
  • Proven digital marketing experience
  • Proficient with the following MarTech tools: HubSpot Marketing Hub, HubSpot Sales Hub and WordPress
  • Proven account-based marketing experience
  • Effective time management skills and the ability to multitask
  • Strong copywriting skills
  • Proven ability to manage budgets
  • High competence in project and stakeholder management
  • Excellent interpersonal, written and oral communication skills
  • Strong analytical and project management skills
  • Strong creative outlook
  • Formal presentation skills
  • Self-starter that can work independently
  • Master’s degree in marketing or a related field

Exostar is an Equal Employment Employer. The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information. Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.

Job Type: Full-time