Copy Manager 🔥
Newfold Digital is seeking a Copy Manager to help lead and execute the voice, tone, and storytelling across the multi-channel landscape for our portfolio of brands. This position will oversee a team of writers responsible for creating digital assets and campaigns to support our marketing initiatives. This position collaborates heavily with brand creative directors, marketing leaders and product owners to lead the creation of assets responsible for driving conversion.
Responsibilities
- Lead the development of creative standards, best practice training, and priorities for our copywriting team
- Lead the career development of our copywriting team
- Work closely with creative directors and stakeholders to bring their vision to life with copy that's engaging and on-brand
- Write and edit for a variety of media, including websites, emails, online ads, style guides, social media, and more
- Collaborate with channel owners (e.g. web, email, social) to understand channel-specific best practices and lead the creation of copy that drives conversion
- Work with extended marketing team to analyze, test, and optimize content performance
- Manage multiple projects and timelines
- Guides the creation and optimization of copy and ensures successful integration grammatically across all marketing channels according to brand standards
- Assign brand campaigns, copywriting tickets and ad hoc requests to copy team members
- Ensures brand, tone of voice, writing, and quality standards for all marketing deliverables are consistent and on par with organization expectations.
- Guides team member’s creative projects by suggesting approaches and techniques that improve communication and impact.
- Minimum 5+ years relevant brand, retail marketing, creative agency, freelance or media editorial copywriting experience
- Highly effective at prioritizing projects based on production deadlines and brand importance
- Portfolio of copy work required
- Experience leading/managing/inspiring a team of creatives
- Can defend and rationalize creative decisions and interpret feedback
- Must be able to work in a fast-paced environment and multi-task across different projects.
- Ability to work on a wide range of deliverables across every channel, and across different brands and verticals. You’re able to shift tone and voice accordingly.
- Bachelor’s degree in related field preferred
