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Creative Copywriter πŸ”₯


Creative copywriters are accountable for the overall voice of the DSG brand as defined by the Brand team. They partner with designers & all levels management as well as their clients to craft effective messaging in several marketing and advertising vehicles in order to inspire the customer. Creative Writers in conjunction with the Manager of Creative & design, drives campaigns and related projects from conceptualization to rollout, ensuring all communications adhere to the approved Brand vision. They collaborate with the design team to address business goals in the development of editorial and promotional messaging for various individual projects including local and national advertising, email, direct mail, tabs, catalog, in store signing.

Job Duties & Responsibilities:

Design, Develop, and Produce Creative Collateral:

  • Develops engaging, best-in-class copy and tactical messaging across channels.
  • Understands and implements best practices.
  • Supports campaign concepts, from development to rollout.

Research:

  • Compiles, analyzes, and applies competitive research and insights to improve effectiveness of writing across channels.
  • Participates in testing strategies to optimize communications.

Cross Functional Partnerships:

  • Partners with Senior Copywriters and Copy Lead to ensure consistent brand voice across channels.
  • Collaborates with Design team in creative development.
Qualifications

Bachelor's Degree in English, Communications, Marketing, Journalism, or a related field

3 - 5 years' experience

Minimum 3 years previous editorial experience in advertising/marketing

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