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Marketing Operations Specialist 🔥


DESCRIPTION

Infinidat is growing and so is our Marketing Operations team. We are seeking a Marketing Operations Specialist to maintain data sanity in our MAP (Marketo), Sales Development Platform (Outreach), and CRM (salesforce). This role will act as a liason between our Marketing and Sales teams and will be in charge of data management, data cleansing, and enrichment processes. It will give you the opportunity to work with an international team across the world if you possess the ability to do well under pressure, adhere to Salesforce and Marketo best practices and exhibit excellent organizational skills.

RESPONSIBILITIES

  • Responsible for maintaining the data integrity to get accurate contact and account data for the Marketing and Sales teams and the ongoing related administrative duties to keep records accurate, up to date, and consistent across all systems
  • Manage marketing database including list imports and clean up, audience segmentation, and subscription management
  • Lead the maintenance and enhancement of data through data cleanliness and data governance efforts; improve data quality results by identifying and determining best practices and system improvements
  • Previous experience in implementing business logic to data validation rules leads assignment rules, workflows, and approval processes for automated alerts, field updates, and integrations with 3rd party tools and platforms
  • Experience building and managing data compliance and privacy programs (GDPR. CASL, CCPA, etc)
  • Understanding of the customer lifecycle & identification of cross channel/marketing opportunities for growth and optimization
  • Formalize and improve our lead scoring system to serve up MQLs to Sales
  • Collaborate to maintain a healthy Martech ecosystem as well as evaluate, implement, and manage new technologies and add-on applications and integrations to improve and optimize marketing team performance.


REQUIREMENTS

  • 5 years of marketing operations experience
  • Experience working with large-scale, complex datasets
  • Experience with modern marketing solutions such as Marketo, Pardot, Hubspot etc. and Salesforce required (experience reporting across platforms preferred)
  • Experience integrating systems using common API's to support key marketing initiatives such as lead scoring and campaign and channel reporting
  • Desire to be part of a highly collaborative, fast-paced team
  • Extremely organized and analytical with excellent communication skills
  • Proficiency in English (spoken and written) is a must
  • Experience with HTML is a plus.

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