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Digital Marketing Specialist 🔥


Digital Marketing Specialist (8433)

Career Opportunities: Digital Marketing Specialist (8433)

Requisition ID 8433 - Posted - Marketing - Salix - US - Bridgewater, NJ - City (1)

Bausch Health is a global company that develops, manufactures and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurology, Ortho Dermatologics and Dentistry. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.

Our approximately 7,000 employees are united around our mission of improving people’s lives with our health care products.

As a Digital Excellence Specialist, GI Marketing, youwill work closely with brand marketing teams, their agency partners, and internal functional teams to develop and drive integrated strategies that maximize growth opportunities across all Salix web properties.

TheDigital Excellence Specialistwill routinely provide insights into website UX and digital best practices, contribute to high-level strategic search and content initiatives, and continuously quantify, analyze and report on the impact of those efforts. As an extension of the brand marketing team, the DES will leverage a deep working knowledge of each product and its target audience segments, and collaboratively identify and implement effective and measurable goals that help connect HCPs and patients to appropriate therapeutic solutions with a streamlined and positive multi-channel digital experience. They will be expected to monitor the changing landscape and serve as in-house SME on organic search (SEO), conversion optimization, website analytics, and related digital marketing trends and technology.

Your responsibilities will include but are not limited to:

  • Deriving insights from ongoing website monitoring of the competitive set
  • Identifying and implementing SEO strategies for new site builds, as well as redesigns and updates of existing assets
  • Maintaining project status updates with relevant KPIs
  • Working with internal IT team to audit web sites and implement technical SEO changes
  • Collaborating with each brand’s creative AOR to optimize on-page content and site structure
  • Leading in the development of campaign optimization recommendations, with the goal of decreasing dependency on paid media that results in low-quality audiences and lackluster engagement
  • Educating the marketing team digital trends and best practices
  • Supporting annual brand planning initiatives with relevant SEO research, outcomes analysis and actionable insights, specifically informing SEM efforts as a strongly interwoven channel
  • Adding value to the team by enhancing templates, deliverables and processes
  • Supporting the digital marketing lead on related initiatives that build to an internal digital experience Center of Excellence

Qualifications

This role may be remote, though occasional travel to Bridgewater, NJ may be required on an as needed basis. Additional travel to relevant off-site meetings, approximately 10%.

Experience/Requirements

  • BS/MS degree required (Marketing preferred)
  • Prior US pharmaceutical marketing highly desired
  • Experience leading digital projects preferred
  • Proven SEO experience developing and executing effective SEO roadmaps
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Current with the latest trends and best practices in search engine marketing
  • Deep experience with website analytics platforms, specifically Google Analytics
  • Strong analytical skills and experience distilling findings and presenting recommendations to internal stakeholders with a wide range of subject knowledge
  • Familiarity with A/B and multivariate testing and developing dynamic, personalized online content experiences
  • Working knowledge of Optimizely CMS a plus

This position may be available in the following location(s): US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

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Bausch Health is an EEO/AA employer M/F/D/V.

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