portal resources jobs companies g guayaki yerba mate social media manager - los angeles, ca

Social Media Manager - Los Angeles, Ca 🔥


About the Role

Guayakí is looking for a strategic and visionary social media expert to lead our incredible social media team! The Social Media Manager will oversee the strategy of Guayakí's social media, including platform management, channel strategy, social campaigns, and reporting & analysis. The right person will have an in-depth understanding of social media platforms and a well-balanced creative/analytical mind. This role assists with publishing posts plus community management as needed to create a fun, supportive and welcoming environment for our team and community. The person in this role should excel at developing and implementing specialized campaigns and strategies for each of our channels, while still retaining a consistent look and feel across all channels in alignment with the brand strategy. By generating and assessing metric reports, this person will assess performance and adjust the social media strategy as needed to stay on top of trends in a manner that is authentic to the Guayakí brand and vision. This role will work closely with the content team to define content requirements in order to meet overall storytelling and social media goals and benchmarks. Essential to the position is the ability to grow and engage new audiences and execute overall social strategies while maintaining brand integrity and consistency. Strong leadership and people manager skills are a must. We are looking for a strong but warm and outgoing personality who can share Guayakí's culture through social media and has a passion for building community.

Key Responsibilities

To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Oversee Guayakí Yerba Mate social media channels including but not limited to:
    • Instagram
    • Facebook
    • Instagram and Facebook Advertisements
    • Twitter
    • TikTok
    • YouTube
    • Pinterest
  • Serve as brand social lead, developing and executing best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase reach and engagement
  • Oversee a social media calendar to moderate posting plans; review and provide approval for social media posts including imagery selection and creative copywriting for captions
  • Update, implement and maintain channel specific social media guidelines
  • Provide social insight and point of view in the development of marketing campaigns
  • Crafts creative and compelling copy consistent with the Guayakí brand voice; maintain a consistent voice, personality, and look and feel for the brand across all social media channels
  • Responsible for overseeing that the Social Media Specialist team is executing the manual posting or scheduling of social media posts with assurance that all posts publish correctly; will occasionally assist as needed to support the team by executing the publication of posts
  • Maintain awareness of social media trends/technologies and continue to develop creative insights to pivot strategy in the ever-evolving social media landscape
  • Set KPIs and provide ad-hoc, monthly, quarterly, bi-annual, and annual analytics reports plus yearly analysis on qualitative and quantitative performance to the department head and internal stakeholders
  • Benchmark and achieve follower growth; grow audience in an authentic manner
  • Review and provide approval to the social media team for special community engagement communications; escalate special or urgent messages to the appropriate leader or department
  • Perform occasional community management sweeps to support the Social Media Community Specialist as needed, and to retain a solid connection and understanding of our online community communications
  • Alert Communication Director of marketing partnership opportunities with people and brands of influence on social media
  • Collaborates with content team to request content for upcoming campaigns, current trends, and social media content in general
  • Utilize native social analytics and third-party toolsets to educate and advise on better content development for social media
  • Occasionally creates original content for social media
  • Monitor competitor and industry leaders to gain insights and improve social media strategy

Who You Are

  • 5-7+ years of experience as a social media manager in professional settings for brand accounts with followings of over 50,000 followers or more per channel
  • 3+ years of management experience in order to guide our team of Social Media Specialists as a thoughtful, direct, and inspiring leader
  • Highly experienced with social media apps, social media content creation, and social media strategy development
  • Strong experience collaborating with multiple key stakeholders, ensuring most optimized course of action is followed
  • Knowledge of social media trends and digital media industry news
  • Proven experience in social media content and creative copywriting
  • A keen eye for visual/styled creative and aesthetic
  • Proven desire and ability to think creatively coupled with strong analytical and problem-solving skills
  • Excellent communication skills; very articulate, strong speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well with others
  • Ability to work across various projects, manage brand integrity, calendars, assets, and resources in an organized manner with quality and attention to detail in every area
  • Customer forward communications coupled with strong problem-solving skills
  • Excellent organizational skills and the ability to prioritize are essential to this position, including the ability to manage the strategy of multiple social media accounts and produce effective performance reports
  • Experience and proficiency working with all current social media channels, social media management resources, iOS applications, Microsoft applications, Adobe create suite, and other software/apps to be disclosed in further discussion
  • Successful candidate will be a highly motivated self-starter and be able to work without daily guidance
  • The right person will be passionate about community connectivity, social and environmental justice, and health and wellness
  • Previous experience in natural foods or beverages a plus
  • Ability to work on weekends and holidays as needed
  • Ability to travel if opportunity arises
  • Proficiency in Spanish and/or Portuguese a plus

Company Culture

At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.


Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.


As our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.

Guayakí Yerba Mate is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by federal, state, or local law.

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