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Social Media Manager- Hybrid Telecommute In Minnetonka, Mn 🔥

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

The Marketing Specialist, Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business. The role will report to the Director of Content Strategy on the UnitedHealthcare Brand and Corporate marketing team.

If you are located in Minnetonka, MN, you will have the flexibility to telecommute* as you take on some tough challenges. This is a hybrid telecommute/in-office role based in Minnetonka, MN.

Primary Responsibilities:

Lead social media content calendar and development for Brand campaigns and key content moments to include:

  • Lead social media content calendar and content development, including creative briefs to support enterprise marketing campaigns, key health care moments, and multi-cultural marketing strategy
  • Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it’s delivered
  • Partner closely with Brand web content manager and uhc.com digital team on content needs that sync with social media campaigns
  • Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software
  • Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings
  • Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
  • Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies
  • Demonstrate UnitedHealthcare cultural values in day-to-day execution

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Undergraduate degree or equivalent work experience
  • 5+ years of experience in a direct-to-consumer social marketing role
  • 4 + years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint and Adobe
  • 2+ years of demonstrated project management skills with the ability to develop and implement multi-channel direct-to-consumer member marketing campaigns
  • Full COVID-19 vaccination is an essential requirement of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance

Preferred Qualifications:

  • Experience in a regulated industry
  • Proven experience working within a matrix organization
  • Healthcare industry experience
  • Demonstrated effective problem-solving and critical-thinking skills
  • Proven ability to manage multiple priorities from inception to completion
  • Excellent written & verbal communications skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 5 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

  • All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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