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Marketing Coordinator 🔥

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adults and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

THB’s mission is to help people stay home longer. Through data-driven services that transform both the payor and the care-recipient experience.
As a Marketing Coordinator, you will support and collaborate with the Marketing Director and Graphic Designer to develop various marketing materials. The ideal candidate will have a strong understanding of and prior experience with a wide range of marketing functions and techniques including market research, content creation, email automation, and social media. In addition, the Marketing Coordinator must be highly organized, able to handle a multitude of projects simultaneously while meeting tight deadlines.
What you’ll do:

  • Conduct market research to identify trends, behaviors, and opportunities
  • Create and maintain a directory of marketing materials, ensuring all resources are accurate and up to date
  • Simplify complex data and concepts into easily-digestible visual aids and materials
  • Clearly communicate project objectives and timelines, setting expectations with various project stakeholders
  • Create, proofread, and edit copy for various marketing channels
  • Continually seek new information and data, providing recommendations to sales and marketing leadership
  • Coordinate email marketing campaigns, including copy, scheduling, testing, and database management
  • Develop and manage content and social media, including blogs and public relations materials
  • Evaluate, monitor, and optimize campaign performance
  • Analyze key metrics and create reports
  • Manage relationships with external vendors
  • Minimum 2 years of experience as a Marketing Coordinator, Marketing Strategist, or in a similar role
  • Bachelors degree in Marketing, Advertising, Communications or a related field preferred
  • A firm grasp on various marketing platforms, channels, and best practices
  • Experience with traditional and digital marketing, content marketing, and social media
  • Working knowledge of tools including WordPress, HubSpot, Mailchimp, and Google Analytics
  • You thrive in working in a fast-paced start-up environment
  • You are creative with excellent written and verbal communication skills
  • You are a critical thinker with strong problem-solving and research proficiencies
  • You are thorough and detail-oriented
  • You are self-motivated and proactive
  • You have the ability to juggle multiple projects and meet deadlines
  • Open unlimited PTO
  • 12 paid company holidays, including your birthday off
  • Paid parental leave
  • 401k
  • Company sponsored medical, dental, vision plans
  • Company sponsored Life Insurance
  • Weekly lunches
  • Company Happy Hours
  • Company Laptop
  • Dog-friendly office
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Vision insurance
  • Monday to Friday
  • Bachelor's (Required)
  • Marketing: 2 years (Required)

Work Location: Remote

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