Marketing Specialist 🔥
TimelyMD
Focused on improving health and committing to the whole well being of student populations, TimelyMD offers universities and colleges a comprehensive, custom program centered around clinical care, advanced technology, and expert guidance for the mental and physical health and well-being of their students. TimelyMD’s campus-wide solution provides students one point of contact-anytime, anywhere-to receive quality care and immediate treatment from board certified physicians and licensed counselors, for improving their medical and mental health. TimelyMD’s virtual health and well being programs optimize clinic resources and support clinic staff in delivering quality, on demand care, while inspiring digital transformation for the future of student care and campus health.
The Role We are looking for a Marketing Specialist to support TimelyMD’s content marketing efforts. You will be an integral part of the development and execution of marketing content to reach both B2B and B2C audiences for brand awareness and product promotion. A Marketing Specialist can support or lead marketing efforts in content development, creation, and execution across a variety of mediums. You are well-versed in best practices for marketing concepts, principles, and tactics for print, digital, and social. Your goal is to deliver effective, compelling marketing content for our target audiences for both our B2B and B2C audiences that will connect, compel, and convert.
Please note: You'll need valid U.S. work authorization to join us, as we are not able to offer sponsorship at this time.
TimelyMD provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The Role We are looking for a Marketing Specialist to support TimelyMD’s content marketing efforts. You will be an integral part of the development and execution of marketing content to reach both B2B and B2C audiences for brand awareness and product promotion. A Marketing Specialist can support or lead marketing efforts in content development, creation, and execution across a variety of mediums. You are well-versed in best practices for marketing concepts, principles, and tactics for print, digital, and social. Your goal is to deliver effective, compelling marketing content for our target audiences for both our B2B and B2C audiences that will connect, compel, and convert.
What You'll Do
- Develop ideas for marketing content for both B2B and B2C audiences
- Support marketing efforts by demonstrating expertise in content development and optimization to reach target audiences through appropriate channels (email, blog, video, social media, websites, digital ads, etc.)
- Manage B2B and B2C social media channels through daily channel moderation and regular content development in collaboration with creative resources
- Lead development of B2C marketing awareness toolkits, encompassing a variety of marketing tactics (email, collateral, social, digital ads, etc.)
- Serve as the primary liaison from the content team to the B2C marketing team
- Work with external vendors/contractors to execute content deliverables
- Collaborate within marketing and across other internal departments to develop targeted marketing content
- Support the analysis of marketing content (campaign results, conversion rates, website traffic etc.) to help shape future content strategy, in collaboration with other parts of the marketing team and members of the analytics team
What You Bring
- 3-5 years experience in a marketing specialist or similar role
- Thorough understanding of marketing elements, including traditional and digital marketing from print materials and banner ads to social media and SEO
- Proficient in Google Suite (Documents, Slides, Sheets), social media (Twitter, Facebook, LinkedIn, YouTube, Instagram, and TikTok), marketing software (Adobe Creative Suite) and applications (Web and social analytics, Google Adwords etc.)
- Demonstrated experience in utilizing marketing data analytics and tools
- Knowledge of HTML, CSS and web development tools desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
- BS/BA in marketing, communications or equivalent
- Familiarity with content management systems (CMS), marketing automation, and customer relationship management (CRM) tools
- Working knowledge of Wordpress, design and email software
Benefits & Perks
- Unlimited PTO
- No work on your birthday!
- Variable bonus eligibility
- Company-sponsored Health insurance
- Company-paid group life insurance
- Free access to TimelyMD services for you and your immediate family
- Volunteer Time Off (VTO) as an organization to give back to the community
Please note: You'll need valid U.S. work authorization to join us, as we are not able to offer sponsorship at this time.
TimelyMD provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
