Seo/sem Digital Marketing Associate 🔥
- Monitoring industry trends and standards by tracking changes to Google’s algorithm
- On-Site SEO – Keyword search, competitive analysis, meta tagging, URL structure, canonicalization, mobile design, page/site speed, content marketing, backlinking, etc.
- On-Page SEO – Visitor-facing content evaluation using SEO analysis tools
- Online reputation and review management
- Create and manage paid media campaigns using search engine marketing, paid social advertising and display media advertising to drive traffic and convert customers
- EM campaign placement
- Creative messaging concepts
- Create ad copy and landing page alignment
- Bid management and pacing
- Display media campaign planning
- Audience research, creation and targeting
- Create and manage social advertising campaign execution
- Article and blog writing for industry related publications and content
- Other duties as assigned
Who You Are
- You have a desire to work/partner with the team and anticipate needs
- You’re highly adaptable and don’t get rattled when direction and goals change
- You possess the ability to optimally interact with all levels of management
- You’re able to maintain a high level of confidentiality
- You demonstrate an exceptional ability to communicate, interact, and work effectively and cooperatively with a diverse team
- You have a strong understanding of accountability by taking ownership or your actions and choices
- You’re open to new ideas, are willing to challenge yourself, and realize that we all bring different strengths to the table
- You are naturally able to forge long-lasting and positive relationships with existing clients and prospects
- You have the ability and judgment to seek clarification or assistance when needed
- BA/BS Degree in Marketing or related field
- 2-3 years’ experience in a similar marketing role
- Previous experience in finance, fintech, real estate or lending preferred but not required
- Previous experience using Salesforce preferred but not required
- SEO/SEM tools such as Google: Analytics, Ads, Search Console, Tag and Campaign Manager, Meta Business, Wordpress, Moz, SEMRush
- Project Management experience
- Excellent verbal, written and presentation skills utilizing MS Suite
- Experience writing blogs/articles
- 26 days PTO—use them however you want!
- 12 holidays
- Competitive health plan, including dental, and vision plan
- 401K with up to 4% company match
- Learning and development opportunities
- A knowledgeable, high-achieving, experienced team
- Monday–Friday 9-5:30 PM EST
- This position is full-time and can be Remote, Hybrid or In Office (Great Neck, NY)