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Seo/sem Digital Marketing Associate 🔥

SEO/SEM Digital Marketing Associate What to Expect To build upon its recent success of achieving $3 billion in loan originations, Sharestates is seeking an SEO/SEM Digital Marketing Associate to join our marketing team. This role will drive website traffic, google analytics, content strategy, email marketing, social media, and fully integrated digital marketing efforts. The SEO/SEM Digital Marketing Associate will report to the SVP, Sales and Marketing. Culture At Sharestates, our success is employee powered. Our trademark of a great company culture includes comfortable workspaces, professional/personal development, an authentically transparent and accessible leadership team, and genuine workplace friendships that make teams stronger. We support success by encouraging our employees to think like entrepreneurs. We champion diversity, inclusion, equity, and belonging, and we are always seeking new ways to amaze our clients. Success is celebrated and integrity is at the core of who we are at Sharestates. Making an Impact You will contribute to the overall success of the organization by functioning as the in-house SEO/SEM specialist. You will continuously monitor, optimize, and provide recommendations to remain relevant in the competitive and rapidly changing world of online search, as well as increase indexed pages, overall search visibility and domain authority and organic traffic. You will also increase Sharestates brand awareness, website traffic and the conversion of MQLs and SQLs below cost. Other responsibilities may include, but are not limited to:
  • Monitoring industry trends and standards by tracking changes to Google’s algorithm
  • On-Site SEO – Keyword search, competitive analysis, meta tagging, URL structure, canonicalization, mobile design, page/site speed, content marketing, backlinking, etc.
  • On-Page SEO – Visitor-facing content evaluation using SEO analysis tools
  • Online reputation and review management
  • Create and manage paid media campaigns using search engine marketing, paid social advertising and display media advertising to drive traffic and convert customers
  • EM campaign placement
  • Creative messaging concepts
  • Create ad copy and landing page alignment
  • Bid management and pacing
  • Display media campaign planning
  • Audience research, creation and targeting
  • Create and manage social advertising campaign execution
  • Article and blog writing for industry related publications and content
  • Other duties as assigned

Who You Are
  • You have a desire to work/partner with the team and anticipate needs
  • You’re highly adaptable and don’t get rattled when direction and goals change
  • You possess the ability to optimally interact with all levels of management
  • You’re able to maintain a high level of confidentiality
  • You demonstrate an exceptional ability to communicate, interact, and work effectively and cooperatively with a diverse team
  • You have a strong understanding of accountability by taking ownership or your actions and choices
  • You’re open to new ideas, are willing to challenge yourself, and realize that we all bring different strengths to the table
  • You are naturally able to forge long-lasting and positive relationships with existing clients and prospects
  • You have the ability and judgment to seek clarification or assistance when needed
If this describes you, you might just be the SEO/SEM Digital Marketing Associate we’re looking for! Qualifications Nice-to-Haves:
  • BA/BS Degree in Marketing or related field
  • 2-3 years’ experience in a similar marketing role
  • Previous experience in finance, fintech, real estate or lending preferred but not required
  • Previous experience using Salesforce preferred but not required
  • SEO/SEM tools such as Google: Analytics, Ads, Search Console, Tag and Campaign Manager, Meta Business, Wordpress, Moz, SEMRush
  • Project Management experience
  • Excellent verbal, written and presentation skills utilizing MS Suite
  • Experience writing blogs/articles
  • 26 days PTO—use them however you want!
  • 12 holidays
  • Competitive health plan, including dental, and vision plan
  • 401K with up to 4% company match
  • Learning and development opportunities
  • A knowledgeable, high-achieving, experienced team
  • Monday–Friday 9-5:30 PM EST
  • This position is full-time and can be Remote, Hybrid or In Office (Great Neck, NY)

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