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Associate Director, Paid Social Media 🔥


We are an assembly of data, talent, and technology. Assembly is a global marketing services company designed with the modern mixture of omnichannel media expertise, powered by data, technology and business consulting solutions that help the best brands on the planet find the change that fuels growth. We’re not built like anyone or anything else. We’ve assembled a market-leading collection of data, talent, and technology to deliver something that’s truly distinct and capable of driving transformation, change and growth to marketing leaders worldwide. When you become part of Assembly, you become part of a global community of digitally-led experts – with 1,500 people in over 20 countries and 30 office locations around the world. We pride ourselves in our global thinking, matched by a specialized local approach that enables brands to understand, engage and move consumers anywhere they are. We believe in a world where Purpose is on par with Profit, and as a modern business in a dynamic and influential space, we have a responsibility to use our position to impact meaningful change. It keeps us connected to each other and to the world around us, and we are here to make our mark. Assembly is looking for an Associate Director, Paid Social Media. The Associate Director, Paid Social Media is a management position accountable for all aspects of their assigned client’s Paid Social efforts. The candidate must have experience “owning” of a client’s media services relationships and work closely with partner media channels to set holistic strategies for their social channels. This role requires strength in Social Media planning, execution, and management. The role has elements of media planning and buying, performance analysis and client service. The ideal candidate will have proven leadership skills, and a solid track record of developing and executing social strategy. The ability to multi-task while under tight deadlines with team members from various disciplines is also required.
    • Oversight on all aspects of client’s paid social campaigns
    • Analyzing the results and making optimization recommendations while the media is live and using empirical data to improve results for the next buying cycles
    • Provide direction and best practices on campaign structure
    • Having a clear and technical knowledge of vendor’s strengths and weaknesses
    • Working closely with junior team members to execute and QA campaigns
    • Presenting complex concepts and metrics in a user-friendly way
    • Responsible for overall media objectives and strategies that fulfill client business goals
    • Lead creation of all important plans and presentations
    • Demonstrating thought leadership and innovation for enhanced media plans and results
    • Communicating/Troubleshooting changes to the field and technical teams relating to our tracking methodology
    • Looking at our products and associated available metrics - and advising how to use/integrate them with overall platform
    • Following social platform trends, capabilities and their impact on client campaigns and strategies
    • Experience with Paid Social Media – Metrics, KPIs, Targeting (i.e., Facebook & YouTube insights)
    • Experience using the ads manager platform across social channels such as Facebook/Instagram, Pinterest, Snapchat and TikTok to launch and manage campaigns.
    • Experience using comScore and 3rd party ad serving technologies (i.e., DoubleClick)
    • 4-6 years media experience including at least 3 years in interactive planning
    • Proven leadership skills and management experience (have managed a team of 2+)
    • Excellent written and verbal communication skills, specifically in Media Plan presentations
    • Diverse account background including some direct response and awareness, retail experience a plus
    • 5+ years (combined) experience with online media planning and web/media analytics and reporting
    • 3+ years digital or online advertising industry experience preferred
    • 2+ years of people management experience required
    • Ability to work with MS Office product suite including exceptional PowerPoint and Excel skills, Access a plus
    • The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
    • Be a self-starter who can work independently as well as part of a team
At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

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