Associate Director, Paid Social Media 🔥
- Oversight on all aspects of client’s paid social campaigns
- Analyzing the results and making optimization recommendations while the media is live and using empirical data to improve results for the next buying cycles
- Provide direction and best practices on campaign structure
- Having a clear and technical knowledge of vendor’s strengths and weaknesses
- Working closely with junior team members to execute and QA campaigns
- Presenting complex concepts and metrics in a user-friendly way
- Responsible for overall media objectives and strategies that fulfill client business goals
- Lead creation of all important plans and presentations
- Demonstrating thought leadership and innovation for enhanced media plans and results
- Communicating/Troubleshooting changes to the field and technical teams relating to our tracking methodology
- Looking at our products and associated available metrics - and advising how to use/integrate them with overall platform
- Following social platform trends, capabilities and their impact on client campaigns and strategies
- Experience with Paid Social Media – Metrics, KPIs, Targeting (i.e., Facebook & YouTube insights)
- Experience using the ads manager platform across social channels such as Facebook/Instagram, Pinterest, Snapchat and TikTok to launch and manage campaigns.
- Experience using comScore and 3rd party ad serving technologies (i.e., DoubleClick)
- 4-6 years media experience including at least 3 years in interactive planning
- Proven leadership skills and management experience (have managed a team of 2+)
- Excellent written and verbal communication skills, specifically in Media Plan presentations
- Diverse account background including some direct response and awareness, retail experience a plus
- 5+ years (combined) experience with online media planning and web/media analytics and reporting
- 3+ years digital or online advertising industry experience preferred
- 2+ years of people management experience required
- Ability to work with MS Office product suite including exceptional PowerPoint and Excel skills, Access a plus
- The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
- Be a self-starter who can work independently as well as part of a team