Social Media Associate 🔥
The Center for Science in the Public Interest (CSPI) is searching for a Social Media Associate to utilize social media and digital communications to mobilize our supporters, coalition partners, and other target audiences to support national, state and local policies and corporate campaigns to improve the U.S. food system. This work will especially include initiatives to support historically marginalized communities that experience health disparities and are disproportionately targeted by unhealthy beverage and food marketing. This position reports to the Deputy Director of Digital Strategy and is located in either CSPI’s DC office or remotely.
As part of our continued efforts to maintain a safe workplace for employees and visitors, CSPI is requiring all employees to receive an FDA-authorized and/or -approved COVID-19 vaccination as a condition of working for CSPI.
CSPI, America’s food and health watchdog, is one of the nation’s leading public health advocacy organizations with a 50-year record of fighting for science in the public interest. We’ve led efforts to win passage of many state and local policies to improve school foods, put calories on chain restaurant menus and menu boards, and remove sugary drinks from children’s menus. National policy successes include the Nutrition Labeling and Education Act; Healthy, Hunger-Free Kids Act; Food Safety Modernization Act; and Food Allergen Labeling and Consumer Protection Act.
CSPI Core Values
CSPI is committed to including and valuing diverse voices and fostering a culture that ensures all staff feel a sense of belonging and are encouraged to be their best selves. In that spirit, each of us is committed to putting in constant work to live up to our organization’s core values:
- We are inclusive. We seek to foster an environment where all staff feel a sense of belonging and are affirmed. We are not looking for everyone to think and look the same. We actively welcome and value staff with different experiences, backgrounds, attributes, abilities, and perspectives.
- We are open. We are honest and direct in how we communicate with each other in order to build trust and integrity within our organization.
- We are accountable. We acknowledge and assume responsibility for our actions.
- We are kind. We communicate and treat one another in a respectful, generous, considerate, and compassionate way.
- We are collaborative. We work together for the common good and shared success.
- Implement CSPI’s social media strategy and manage daily operations of all CSPI’s social media channels (Twitter, Facebook, Instagram, LinkedIn and YouTube) with an eye towards identifying and promoting timely and engaging content from program teams, grantees, and coalition partners.
- Lead social media content ideation and development. Work with program teams across the organization, grantees and coalition partners to develop engaging, shareable content to mobilize target audiences around priority advocacy efforts, key moments, and timely initiatives, such as report releases, events, and media and policy campaigns.
- Manage and nurture CSPI’s social media communities, including identifying and engaging with influencers, responding to messages, moderating comments (e.g., Tweet chats), and growing CSPI’s number and engagement of followers.
- Collect, analyze, and report on social media, website and other digital communications on a regular basis to inform and optimize strategy.
- Develop and implement strategies to raise the organization’s visibility and thought leadership through growing the numbers of followers and engagements for CSPI’s and CSPI president’s social media channels (Twitter and LinkedIn).
- Proactively seek to understand social media platforms and emerging digital trends, particularly industry best practices; explore and leverage new digital channels such as TikTok, podcasts, etc. to amplify campaigns and reach new audiences.
- Assist in developing and implementing paid social media campaigns and other digital ads in coordination with the Digital Campaigns Associate.
- Assist with other digital and communications projects as assigned.
- Experience in developing and executing social media campaigns and strategies across multiple platforms, preferably for a nonprofit or media organization, or public relations firm. Knowledge of social media platforms and best practices.
- Demonstrated interest in equity, nutrition, public health, or public policy.
- Experience creating compelling content to expand social media footprint. Ability to seek to understand what social media audiences consume and how to create it. Experience with paid social media campaigns a plus.
- Proficiency with social media planning tools and graphics editing programs, such as Canva or Photoshop. Experience in Drupal, Google ads and Google Analytics a plus.
- Ability to work effectively as part of a cross-disciplinary team.
- Excellent judgment and consistent professionalism, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Intellectual agility to solve problems and the ability to adapt to changing priorities.
- Willingness to participate in CSPI’s efforts to advance diversity, equity, and inclusion in the workplace.
- Interest and commitment to CSPI’s work and mission.
- Ability to work additional and flex hours as needed.
The salary range is $60,000-$65,000, based on experience. CSPI offers a comprehensive benefits package that includes: 3 weeks of annual vacation leave; additional paid holiday leave between December 24 and January 1; 8 weeks of paid parental leave; excellent medical and dental insurance with CSPI paying a significant portion of employee and dependent premiums; and a 3% employer match contribution to the retirement plan after one year of service.
Please utilize CSPI's Paylocity Applicant Tracking System (ATS) to apply for the Social Media Associate position. You are required to submit a resume and cover letter indicating relevant experience and interest. Application deadline is July 7, 2022.
CSPI is committed to building a team that represents a variety of backgrounds, perspective, and skills and encourage people of diverse ages, sexual orientations, gender identities and expressions, disabilities, religions, races, ethnicities, socioeconomic statuses, work, and life experiences to apply.