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Copywriter – Digital Platforms 🔥


The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

The Copywriter – Digital Platforms collaborates with our in-house creative and strategy teams to deliver a wide range of interactive content crafted to inform, engage, and delight their intended audience(s) across core digital channels including, but not limited to, email, web, social, video, and digital advertising.

Responsibilities:

    • Research, conceptualize, and compose innovative digital content that is easily digestible, informative, and encourages the audience(s) in taking the next appropriate action.
    • Demonstrated ability to translate complex ideas from multiple reference sources into stories that engage and delight the target audience(s).
    • Collaborate with Associate Creative Directors, peers, and key stakeholders on how to best achieve defined objectives.
    • Ensure consistency and quality across all written content.
    • Help to foster a culture of inclusion, innovation, and creativity.
    • Proactively manage deadlines across multiple projects in a fast-paced, Agile environment.
    • Use your subject matter expertise to help elevate our digital marketing strategy.
    • Demonstrate a strong understanding of performance marketing (search, social, display).
    • Develop a deep understanding of the products and services you will be marketing and how they are nuanced across distribution channels.
    • Performs other duties as assigned.

Qualifications:

    • 5 or more years of experience producing copy for digital platforms and interfaces (and a portfolio of your work)
    • Ability to simplify complex concepts into digestible copy that guides users through our digital experiences.
    • An iterative and feedback-driven approach to writing, testing, and editing copy.
    • Desire to promote digital marketing concepts and best practices.
    • Ability to manage multiple high visibility, high urgency projects in a fast-paced, dynamic environment.
    • Experience using technology to collaborate, such as Workfront, SmartSheet, TFS, Jira, etc.
    • Experience with driving email best practices
    • Bachelor’s degree preferred, with concentration in journalism, marketing, communications, or related discipline.
    • Knowledge of sales and marketing processes, as well as investment products and services are a plus.
    • Ability to communicate highly technical subject matter to non-technical audiences.

Protective’s targeted salary range for this position is $80,000 to $100,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees.

This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.
Employee Benefits: We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards. Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Diversity and Inclusion: At Protective, we are committed to providing an inclusive culture where all employees fully contribute and thrive. We have always been a values-driven culture. Doing the right thing and serving people are part of our DNA, and we believe that valuing and embracing different backgrounds and perspectives is what makes us unique. We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.

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