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Digital and Content Strategist 🔥


OHO Interactive is looking for a Digital and Content Strategist to lead goal-driven, user-centric strategy engagements and shape our industry-leading content strategy approach and deliverables for website projects. In this role, you will join a cross-disciplinary team and partner with a variety of clients in higher education, healthcare, nonprofits, and other industries to deliver sustainable, holistic, and innovative digital communications solutions.

Responsibilities

  • Drive overall digital strategy engagements and implementations for assigned clients
  • Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to capture both client and user needs, as well as identify both opportunities and risks for OHO
  • Accountable for successful completion and delivery of discovery activities by project team, including audits, user research, and other deliverables
  • Develop and present strategy roadmap to client, reflecting creative problem-solving and holistic, sustainable approaches conceived with input from relevant team members, including information architects/UX designers, content strategists, and developers;
  • Able to recommend changes not just to platforms and presentation but also underlying process(es)
  • Debrief internal project team on findings/recommendations
  • Ensure subsequent project deliverables (e.g. sitemap, wireframes) align to defined strategy
  • Partner with user research lead to identify appropriate research methodology, analyze results, and draw relevant conclusions
  • Partner with digital marketing team to identify relevant implications and opportunities for SEO, measurement/analytics, digital advertising, website personalization, and other digital marketing approaches
  • Identify technical considerations, if applicable, and problem-solve in partnership with relevant development team members
  • Account for post-launch considerations, ranging from governance needs to digital marketing opportunities
  • Finalize KPIs and tangible success metrics for each project, including both client-facing and internal-facing project goals
  • Lead the development and ensure the quality of OHO’s industry-leading content strategy deliverables
  • Accountable for ongoing iterative improvement of and quality assurance for content strategy process and deliverables
  • Responsibilities include both oversight and delivery of content strategy work
  • Relevant deliverables include but are not limited to website content strategies, messaging architecture, content audits, content templates, style guides, editorial workshops, governance recommendations
  • Oversee work done by contractors, such as copywriting
  • Contribute to company sales and marketing efforts as needed (e.g. writing posts for company blog, helping create sales proposals, talking to prospective clients)

Ideal Candidate

  • Significant experience (minimum 3-5 years) in a role involving digital strategy, content strategy and/or user experience design
  • Talent in building and managing relationships
  • Strong oral communication and presentation skills
  • Ability to facilitate client and internal workshops and group sessions
  • Excited to work with a team that values client and stakeholder collaboration to achieve objectives
  • Ability to produce a catalogue of relevant, current solutions for client needs by maintaining a general understanding of all things digital
  • Thrives when working and collaborating in a cross-disciplinary environment
  • Big picture thinker who is also capable of laying out clear, detailed tactics
  • Agency experience a plus but not required
  • Higher ed experience a plus but not required.
  • Experience with content-intensive websites with multiple layers of stakeholders helpful.
  • Experience with measurement/analytics and SEO helpful, both in regard to setting project strategy and ongoing post-launch maintenance
  • Experience with other digital marketing approaches a plus

Measured on

  • Overall client satisfaction
  • Feedback from co-workers
  • Award-winning solutions
  • On-time delivery

Job Type: Full-time

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