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B2b Marketing Specialist 🔥


B2B Marketing Specialist

Austin/Remote

About Us:

Sourced Craft Cocktails is looking for a Business to Business Marketing and Lead Generation Specialist to join our team. At Sourced Craft Cocktails, we take a client’s reveal event, rebranding announcement, holiday party, employee happy hour and shape these important events into memories. We curate an individualized craft cocktail experience that tells our customers’ unique stories; from customization of their menu with our mixologists to delivering it at their doorstep to make their real or virtual event one they won’t soon forget. The B2B Marketing Specialist is a vital part of our team in helping grow our brand and introduce Sourced Craft Cocktails across the nation.

Our North Star at Sourced is to be of service to our clients and it is what drives us each day. Our number one priority is to deliver great experiences for our clients and business partners. We seek to provide experiences that truly make a difference.

Who You Are:

  • 2+ years of marketing experience specifically to HR teams
  • Possess a solid understanding of effective email marketing and automation
  • Must have excellent writing and editing skills
  • Be able to communicate clearly and effectively
  • Strong time-management and organizational skills.
  • Content creation and social marketing targeting Enterprise Accounts
  • Experience with SEO

What You’ll Do:

  • Responsible for LinkedIn marketing to gain company following
  • Write content for the sales team to share for new leads targeting enterprise clients
  • Create email campaigns dedicated to keeping event planners and HR managers up to date on Sourced offerings
  • Research and organize experiential HR conferences for the company to join
  • Create unique and memorable B2B social marketing campaigns
  • Work with Sales team to understand the market needs, research opportunities for marketing events, and work through email databases to design e-blasts
  • Work with team to create standard operating procedures (SOPs)
  • Manage and audit tech platforms monthly to adjust and improve

Ideal Background:

  • 2-3 years of Marketing experience at a software company that marketed to any kind of HR team for promotional needs
  • Experience creating photo content
  • Experience in event or alcohol industry
  • Know how to create a memorable email campaign and how to target HR managers/event planners at large organizations

Core Values:

  • We operate under the core values we call the “ 3 Ts”: Trust, Transparency, and Tenacity. That is who we are and how we act, and we’ll expect the same of you. We don’t do drama. We don’t do office politics. If we make a mistake we don’t hide from it but learn how to grow from it.
  • While entering into our 7th year in 2022, we’re absolutely a start up mentality. We like to MAKE THINGS – products, processes, and models. We’re never afraid to try as we know that every day isn’t a win//lose situation – but rather win//learn. The learnings from executions that fail lead to our greatest accomplishments if we have the trust that everyone on the team is working as hard as possible to be of service, we’re transparent when the goal hasn’t been met, and have the tenacity to apply the learning on the next opportunity.

Employment Type: Full Time

Schedule: Monday - Friday 9am-5:30pm. 1-2 days in the office, the rest remote

Compensation: $55k-$65k based on experience, Paid bi-monthly

Benefits: Medical, Dental, Vision, PTO

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

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