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Lifecycle Marketing Specialist 🔥


Help Us Shape the Future of Healthcare   At League, we’re big on building connections - both through our product and with each other. Our platform is consumer centric, personalized and always on. We’re reimagining the health benefits experience to give people a more consumer-centric way to manage their health: immediate, seamless, and tailored to their unique needs. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.

Position Summary:

League is the digital alternative to traditional health insurance. Led by serial entrepreneur and Kobo founder Michael Serbinis, we are bringing much-needed innovation to the stagnant health care industry. League enables employers to give employees access to health and wellness spending accounts, flexible and cost-effective group insurance plans and workplace health services, all through our website and mobile apps. Our mission is to help people live healthier, happier lives every day.

Reporting to the Manager, Member Marketing, the Lifecycle Marketing Specialist will play an integral role on the Member Marketing team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take new users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers.

In this role, you will:

  • Utilize Salesforce Marketing Cloud to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, and automated marketing journeys 
  • Support campaign optimization through A/B testing and experimentation
  • Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!)
  • Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
  • Project manage campaigns and communicate with external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
  • Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
  • Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
  • Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
  • Interpret customer data to identify triggers to apply to engagement and lifecycle segments to drive the right behaviors; leverage segmentation approaches and personas to personalize communications and campaigns

About you:

  • 2+ years of experience
  • Healthcare or Insurance industry background is considered a plus
  • Previous experience with Email Marketing and/or CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!) and push notifications
    • You know how to pull together a campaign from ideation through to building, testing and deploying
  • Strong understanding on how to drive meaningful and engaging user experiences via marketing automation
    • You're able to segment audiences to ensure messaging and communications are relevant 
  • Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus!)
  • Basic web-development experience (HTML, CSS and AMPScript)
  • Experience planning, executing and analyzing dynamic marketing campaigns
  • Proven ability to manage multiple projects and priorities with competing deadlines
  • Outstanding written communication skills 
  • Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
At League, everyone is welcome. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at Learn more about us in this short video! [1] League, Cleveland Clinic collaborate to make employees healthier across North America [2] League and Loblaw bring next-generation digital health platform to customers [3] League Completes Workday Approved Integration [4]   Given the current public health guidance on COVID-19 and to help support office health and safety, at this time, it is our company policy to require all Leaguers to be fully vaccinated to attend our offices in person.  

Recognize and Avoid Employment scams. Practice safe job searching.

Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here [5].   Privacy Policy Review our Privacy Policy [6] for information on how League is protecting personal data.

  1. http://video.league.com/watch/CuSPQauLDC8epRaDpNmhUA
  2. https://league.com/newsroom/league-cleveland-clinic-collaborate-to-make-employees-healthier/
  3. https://league.com/newsroom/league-and-loblaw-announce-pc-health/
  4. https://league.com/newsroom/league-completes-workday-approved-integration/
  5. https://go.league.com/phishing-guidelines
  6. https://league.com/ca/privacy-policy/

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