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Sr. Professional, Website & Shop App Content Marketing 🔥


Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Under Armour is seeking an experienced professional to support the marketing and programming strategy for the digital commerce portfolio in The Americas, with a focus on website & shop app content. In this role, it is mandatory to lead with a consumer first mindset. This role will support the consumer journey mapping on UA.com & UA Shop App, commercial calendar planning, and content execution. This person will work cross-functionally with Content Operations, UX, Merchandising team and Consumer Science to ensure that digital content is optimized for channel usage, based on consumer and business insights. This teammate with be instrumental as we continue to evolve communication tactics for our brand and product stories throughout our digital ecosystem.

Essential Duties & Responsibilities

  • Become a subject matter expert in brand and product categories to keep up with daily business on UA.com
  • Partner with merchandising and channel marketers to execute an efficient linking strategy for both off-site and on-site marketing collateral
  • Use page performance and content reporting to build strong omnichannel consumer journey maps
  • Plan, build, and execute seasonal commercial calendars
  • Collaborate with Americas regional leads: the United States, Canada, and Mexico
  • Turn business and marketing goals into impactful strategies for submission into creative briefs through a partnership with SEO and UX
  • Confirm digital assets are delivered using existing functionality and answer to consumer need
  • Use quantitative and qualitative insights to improve awareness, adoption, and conversion through a partnership with the analytics and consumer science team
  • Create and prioritize intake tickets for new marketing or creative requests for engineering with support from the product manager
  • Be a brand advocate to enforce the Under Armour's internal and public image
  • Perform any other duties as requested by management

Qualifications (Knowledge, Skills & Abilities)

  • Possesses a comprehensive understanding of eCommerce Marketing, including Content Creation, SEO, Reporting, and full-funnel Content Management
  • Must have a consumer-first mentality, empathy for users, and dedication to data.
  • Familiarity with Loyalty and Personalization journeys
  • Proven experience delivering consumer journey framework
  • Ability to manage multiple deadline-driven projects with multiple stakeholders.
  • Must be results-driven and utilize knowledge to meet or exceed KPIs and goals
  • Experience analyzing A/B tests and using A/B test tools is a plus
  • Experience using JIRA, Confluence, Workfront, Smartsheet, and other project/collaboration tools
  • Experience with the Ariba payment system preferred but not mandatory
  • Proficiency required in Microsoft Office: Word, Powerpoint, Excel & Keynote

Education And / Or Experience

  • Bachelor of Arts (BA), Bachelor of Science (B.S.) or equivalent degree
  • 3+ years’ experience in eCommerce, a deep understanding of eCommerce trends, best practices, and use of MarTech
  • Must have superior communication skills; verbal, written, and interpersonal skills; able to listen effectively to solve problems, anticipate issues, and make effective decisions.
  • Must have proven time management skills and quickly adapt to changing business environment


Other Requirements

This position is fully remote.

Relocation

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

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