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Digital Marketing Specialist - Remote πŸ”₯


Job Title

Digital Marketing Specialist


Position Type

Full-Time

Non-Exempt

Monday – Friday

7 am to 4 pm or 8 am to 5 pm, PST


Supervisory Responsibility

This position has no supervisory responsibilities


Salary Range

$26-30/hour


Reports to

Digital Marketing Manager


Desired Start Date

ASAP


Company

At InBody, we proudly produce advanced health technology designed to make understanding and improving health and wellness accessible to everyone. From class-leading body composition analyzers to user-friendly automated blood pressure monitors, our goal is to equip health and wellness professionals with the tools they need to help clients and communities improve their well-being.


Job Description

We are searching for a tech-savvy Digital Marketing Specialist who is strategic and tactical. Whether it's strategies to generate more leads or initiatives to accelerate the nurturing process, our digital marketing team focuses on a diverse array of campaigns tailored toward all stages of the buyer's journey. An individual who can excel in this position enjoys working on a blend of projects throughout the year that varies from inbound to optimization. We hope our new Digital Marketing Specialist is analytical, curious, and eager to participate with the team in constant ideation. It is crucial that the candidate thrives in our entrepreneurial company culture where change is constant, growth is immense, and opportunities abound.


Essential Responsibilities

  • Assist the Marketing Team with all web, SEO/SEM, email, social media, and advertising campaigns
  • Build and maintain effective email campaigns/newsletters
  • Strategizing and building top and mid-funnel digital campaigns that create marketing qualified leads, opportunities, and lead nurturing
  • Work closely with our SEO agency to help optimize content and improve website metrics
  • Manage the content and editorial calendar for blog and social media
  • Tracking site analytics, metrics, and campaign reporting, as well as analyzing key performance indicators and identifying trends
  • Assist in the ideation and execution of A/B test campaigns across multiple digital platforms
  • Collaborate with the creative team on the creation of assets needed for upcoming campaigns or testing


Minimum Qualifications

  • Bachelor’s degree, preferably in Marketing, Business, or Communications
  • 3+ years of work experience in Digital Marketing
  • Proficient with Microsoft Office and Google
  • Analytical and able to make data-driven decisions
  • Exceptional written, verbal, and interpersonal communications skills
  • Ability to collaborate with a team and execute responsibilities independently
  • Excellent organizational and time management skills with the ability to prioritize and manage multiple projects and deadlines


Desired Qualifications

  • Experience in copywriting in a marketing environment
  • Experience with lead generation and nurturing
  • Experience with marketing tools such as Klaviyo, Unbounce, Google Analytics, and SEMrush-
  • Experience driving digital marketing campaigns from concept to completion


Benefits Summary*

  • Medical (PPO), Dental (PPO), Vision (PPO) & Life Insurance*
  • 401K Plan with up to 3% company match*
  • Paid Vacation Time / Sick Leave*
  • Paid Mental Health time off
  • 11 annual paid holidays / paid time off for birthday
  • Gym membership reimbursement*
  • Flexible Spending Account (FSA)*
  • Job-related training reimbursement*

  • The above-stated benefits may change without prior notice and will begin after successfully completing the 90-day introductory period.


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