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Content Copywriter 🔥


Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,000,000 students across 100+ districts from 30 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity RTI/MTSS; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you - join our team!

The Calling:

The Content Copywriter will design, manage, and execute Branching Minds’s content marketing strategy. They will work closely with subject-matter experts to craft content that engages both prospects and customers and aligns with organizational messaging, branding, and voice. In this role, the CC will develop, project-manage, and optimize content long and short, ranging from blog posts to customer spotlights, webinars, podcasts, case studies, and more.

They will collaborate with colleagues in marketing, sales, product, impact learning science, partnerships and professional services to create compelling content that drives lead generation and showcases our industry expertise, product, and customer success stories.

The Content Copywriter reports to the Director of Marketing, and works closely with the Marketing team to ensure the continuous production of well-researched, compelling, and engaging content to drive marketing goals and sales objectives.

What You Will Achieve:

  • Bring creative ideas to the table, straying away from the norm to create impact in the industry.
  • Create written content of varying lengths including but not limited to: blogs, case studies, white papers, guides, eBooks, infographics, brochures. Determine what works and make it happen.
  • Maximize the value and reach of our content by turning high-performing assets into a set of derivative pieces that can be used in multiple channels abd help to define and manage the content distribution process, integrating content repurposing to ensure we are leveraging each content piece to the best of our ability.
  • Ensure that content conveys clear benefits to the target audience, adheres to our brand voice and personality, and meets quality standards.
  • Implement best practices for content creation, reuse, and optimization.
  • Coordinate with marketing director to ideate and create content for periodic campaigns and lead generation efforts
  • Utilizing research from Learning Science and outside sources to create new content to generate new leads and further BRM’s brand awareness and thought leadership
  • Work with the Product Lead to ensure consistent messaging across product-specific content.
  • Leverage the expertise within the industry to solidify our standing as an SME.
  • Daily use of HubSpot
  • Support other initiatives as required.

Requirements

Why We Want You:

  • Former educator with strong understanding of MTSS/RTI/PBIS
  • You are strong believer that every child deserves high quality education (equity)
  • Exceptional writing, editing and project management skills
  • Experience in content creation preferably within education space
  • Comfortable on camera and speaking to large audiences
  • Strong communications skills
  • Ability to collaborate effectively within a team and across complex cross-group organizations (Collaboration)
  • A creative mind and ability to think differently to drive results (Growth)
  • Ability to differentiate content based on our target audiences and answer the questions that keep them up at night (empathy)

Lucky Us If You:


(No biggie if you don’t)

  • Understanding of the basics of SEO (SEMrush preferably)
  • Experience using CMSs (Hubspot preferably)
  • Comfortable with video editing tools, video production, and audio recording and editing


Interview Process:

If we are a match you can expect a total of 2 steps in the interview process after the initial application

  • 30-minute Video/Phone Interview with the VP, Marketing & Communications
  • 45-minute Deep Dive with Marketing Team
  • Writing samples and general work samples will be requested

Benefits

What We Offer You:

  • Check out our Benefits & Perks
  • Fully remote! Not limited to Chicago, IL, can reside anywhere in US
  • An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
  • Base annual compensation for this role is $55,000 - $74,000 based on experience and expertise

In Our Own Words, We Are...


Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion


At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal opportunity employer that is committed to continuing to create a diverse, inclusive and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at info@branchingminds.com


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