Marketing Manager 🔥
Overview:
We are looking for a Marketing Manager to help coordinate Digital Marketing Strategies for WE, (Wagento & eWay Corp.) and our clients.
The Marketing Manager’s primary duty is to oversee the entire marketing department. This responsibility involves assessing and creating/updating Wagento’s marketing plan and strategy and then planning, coordinating, and directing marketing efforts.
Managerial:
- Reports to Head of Marketing and Sales
- Works with the designers, Project Managers & Operation department.
Requirements & Responsibilities
- Oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
- Communicate and align recommendations for the Marketing Plan with the CEO and President.
- Manage the Marketing team and oversee the daily workflow of the department.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Coordinating marketing projects from beginning to end.
- Measure and report performance of all marketing campaigns and assess ROI (return on investment) and KPIs (Key Performance Indicators).
- Oversee new and ongoing marketing and advertising activities, motivating the target audience to “take action.”
- Understanding the company, its products, and customer base to create effective marketing campaigns.
- Compiling lists that describe the company’s offerings.
- Conduct in-depth market research and research demand for our services and products.
- Monitor market trends, research consumer markets, and competitors’ activities
- Building brand awareness, including positioning.
- Shape and communicate our vision and mission.
- Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies
- Identifies new market segments that will benefit from company products and identify company potential clients.
- Ensuring all marketing assets are on-brand and aligned with the global business strategy.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Directs and implements the organization’s advertising and promotional strategies and activities.
- Maintains knowledge of emerging products and services.
- Develop and understand financial forecasts and budgets to include research and development appropriations, expenditures, and profit-loss projections.
- Create Project Budgets and Timelines.
- Create and manage advertising campaigns
- Collaborates with senior executives to develop growth plans for the organization.
- Maintain Service Records.
- Create and Manage Content Calendar.
- Assist Ops team with special projects.
- Collaborate with Writers and Designers to Produce Content.
- Documentation Tracking.
- Recruits, interviews, hires, and trains supervisory and management staff in the department.
- Provides constructive and timely performance evaluations.
- Manage goals of the Sales Team and follow up Sales KPIs, Lead Conversion that comes from Digital Marketing Strategies.
- Performs other related duties as assigned.
What we are looking for:
- Outgoing personality.
- Strong work ethic.
- Team Player.
- Organized, results-oriented individual.
- Competitive spirit.
- Effective communication skills.
- A self-starter.
- Desire to grow professionally with ongoing education.
Qualifications:
- Experience managing a marketing team (required).
- At least five years of experience in marketing and long-range planning are required.
- Digital Marketing Project Coordination Experience (Required).
- Experience as Brand Manager or Associate Brand Manager with proven ability to develop brand and marketing strategies.
- Experience with digital marketing forms like content marketing and social media marketing.
- Proficiency with HTML, content management systems, and design software
- Established portfolio of media and PR contacts.
- Experience identifying target audiences and devising effective campaigns.
- A degree in marketing or a related field is needed.
- Native conversational English level for non-Anglo-American Speakers is required.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Effective communication skills for a Multicultural Company.
- Up to date with the latest trends and marketing best practices.
- Attention to detail.
- Ability to multitask and possess practical time management skills
- Thorough understanding of market development.
- Thorough understanding of marketing strategies and practices.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
- Earlier CRM (Customer Relationship Management) user and tracking experience, (Jira preferred).
- Prior software/web development experience is a plus.
Benefits:
(They vary depending on the location contracted in the US, LATAM, or APAC).
- Weekends off.
- Paid Certifications.
- Leaves and holidays.
- Competitive salary.
- Health benefits.
Job Type: Full-time
Remote: YES
Hiring In: México, USA, Canada, LATAM