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Lead Analyst – Web Analytics 🔥


Epsilon is seeking a Lead Analyst for the Digital Analytics team to join our growing Digital Strategy & Analytics team. The role needs strong Adobe Analytics experience with specific focus on Adobe Analytics Workspace. Any experience in AEP or CJA is a big plus. Using various tools and through hands-on consumer and campaign data analysis, this role will help define, measure, and optimize ongoing marketing campaign performance, tagging strategy development and manage web analytics implementations. The analysis will help our marketing teams learn how to optimize current campaigns, develop better-performing campaigns in future and will help our clients understand whether their marketing investments have been successful.

The Digital Analytics team is involved in various efforts like generating insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few. The Digital Analytics team works across virtually all Epsilon digital clients and will provide this role with exposure to these varying experiences as well as skill-based training. The areas of analytic focus for this role will be Adobe Analytics, Adobe Analytics Workspace. Experience in AEP or CJA is big plus. In addition to working on high visibility accounts and across many digital channels, the role may need to collaborate with our internal sales, account management, creative, strategy, tech, database, and project management teams whenever the need arises.

Our ideal candidate should be strong in Adobe Analytics, particularly in Adobe Analytics Workspace, preferably hold Adobe Analytics business practitioner or architect certification. Ideal candidate should be inherently analytical, experienced in website analytics and tagging, digital marketing, has excellent communication skills, and is adaptable, friendly, and honest.

Responsibilities

  • Serve as a resident SME in Adobe analytics spanning Web, Mobile, Social, Email and Media
  • Provide Adobe analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
  • Co-ordinate with internal technology teams and 3rd party vendors to build the best possible measurement solutions to help evaluate performance.
  • Developing measurement plans that contain benchmarks and goals for each upcoming campaign.
  • Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas of improvement, and strategic recommendations to be implemented moving forward for our clients.
  • Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) to create these customized reports and dashboards. In some cases, this data will be delivered to you.
  • Analytic Tools/ Data Sources of focus for this client will include, Website analytics (Adobe Analytics & Google Analytics), Dashboard (Tableau) and Email.
  • Other analysis areas will include, Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some social media pages.
  • The role will be responsible for not only pulling reports and data analysis but also focusing on crafting the marketing results presentations and making recommendations.
  • Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects.
  • Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact.
  • Advising on, building, and maintaining complete documentation for all projects.
  • Working on multiple projects at a time. Anticipating project risk and constraints and proactively work on solutions to address the risk/constraints.
  • Providing ad hoc reporting.
  • Managing and working on web analytics audits and measurement frameworks to ensure all KPI’s are tracking appropriately and that these KPI’s ladder back to business objectives.
  • Identifying potential data quality issues, responsible for quality assurance testing and guidance for correction of any issues observed. Will work with the analyst closely in this capacity.

Requirements

  • 6-8 years of relevant professional experience conducting Adobe Analytics, Launch, Google Analytics and GTM
  • Strong Adobe Analytics Workspace experience
  • Any exposure AEP / CJA is a huge plus.
  • Adobe Analytics Business Practitioner or Architect certification is preferred.
  • Strong analytic thought process and ability to interpret findings.
  • Effective communicator via both written and spoken word.
  • Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation.
  • Advanced Microsoft PowerPoint skills and experience developing client presentations.
  • A strong working knowledge of statistical analysis and research methodologies.
  • Deep experience with Adobe Analytics solution design, implementation rollout and QA’ing is required. Google analytics and QA’ing GA events & tracking is preferred.
  • Exposure to the broader Adobe & Google marketing clouds.
  • Bachelor’s degree is required
  • A master’s degree is preferred but not required
  • Familiarity with databases (what they are, how they are structured and used) is preferred.
  • Exposure to data visualization tools is preferred.
  • Ability to organize and mine large sets of data for insights.
  • Ability to clearly communicate the findings of a complex analysis.
  • Ability to find key insights across disparate sets of data to help positively impact the business.
  • Detail-oriented, organized, and able to independently work on multiple projects over the course of a day.
  • Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative, and marketing resources.
  • Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise.

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.

Applicants with criminal histories are welcome to apply.

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