Remote Social Media Strategist 🔥
JOB DESCRIPTION An exciting public health team is seeking a social media strategist to join remotely in supporting the following activities: - Develop best in class social media strategies to reach and engage online audiences - Conduct social listening around priorities - Oversee the development of creative content for social media - Support divisions to amplify content across our channels - Maintain ownership of day to day social media activity including posting, commentary, reactionary content and other organizational needs.
Ability to leverage data and analytics to identify opportunities and insights and translate needs into executable and measurable plans.
Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc.
Ability to leverage data and analytics to identify opportunities and insights and translate needs into executable and measurable plans.
Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc.
JOB DESCRIPTION
An exciting public health team is seeking a social media strategist to join remotely in supporting the following activities:- Develop best in class social media strategies to reach and engage online audiences
- Conduct social listening around priorities
- Oversee the development of creative content for social media
- Support divisions to amplify content across our channels
- Maintain ownership of day to day social media activity including posting, commentary, reactionary content and other organizational needs.
- Develop written content that is relevant, compelling, and impactful and aligned with Center messaging
- Ensure consistency of messaging and content on all social media platforms
- Train others in the org regarding best practices for social media
- Incorporate SEO strategies in content creation for added impact and audience growth and engagement
- Manage, create and publish original, high-quality content for social media and web channels
- Assure proper reviews and clearances of social and web / digital content
- Liaise with management to ensure content is informative and appealing and aligned with Center priorities and messaging
- Prepare monthly reports on social media engagement and web traffic
- Communicate with industry professionals to create a strong network
- Train internal teams to integrate and maintain a comprehensive social media strategy
- Publish content across channels
- Conduct measurement and reporting to optimize reach and improve content
- Oversee community management and monitoring; issues management and escalations reporting
- Collaborate with internal and external stakeholders regarding measurement and reporting of key social metrics
- Track timelines
- Provide consultation and guidance to SMEs and executives who engage on social media
MINIMUM REQUIREMENTS
- Bachelor's degree
- 3+ years of demonstrated writing experience in a social media/marketing/ external communications field
- Knowledge of channel strategy, audience attributes and expectations by channel and the value of social media channels in meeting business objectives
- Knowledge of government use of social media channels
- Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, etc.
- Ability to leverage data and analytics to identify opportunities and insights and translate needs into executable and measurable plans.
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Demonstrated success in integrating social media with broader communications
- Ability to think creativity and analytically, communicate clearly and effectively in any medium, and interact with a high level of professionalism and confidentiality through all levels of the organization
- Ability to manage detailed project plans with accuracy, positivity and passion
- Demonstrates excellent customer service, transparency and team-first mentality
- Works independently, quickly and with limited direction and adherence to review and clearance protocols
- Professional, dynamic and friendly demeanor
- Ability to work in a fast-paced environment and meet required deadlines
- A team player with excellent time management skills and a strong sense of personal accountability
- Attention to detail and accuracy a must
DESIRED SKILLS
Public Health experience
MPH
