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Digital Marketing Analyst 🔥


The Digital Marketing Analyst’s goal is to help develop and implement well thought out and strategic marketing plans for Email Marketing to generate Ecommerce and Brick & Mortar sales. Success will be measured by return-on-investment metrics, as well as overall execution of the email marketing plan. This person will have an opportunity to launch various programs and have ownership over projects. This person will report to the Digital Marketing Manager and collaborate with various cross functional teams including Digital Marketing, Digital Experience, Creative Marketing, IT, and Merchandising as well as outside partners and vendors.
  • Contribute strategic ideas to grow and personalize the Email program
  • Measure email campaign performance and utilize data to recommend optimizations. Present weekly/monthly overview to internal teams
  • Assist with managing the Targeted Email and Vendor Co-Op program
  • Utilize Customer Data Platform to better personalize email content for customers
  • Work closely with Creative team to execute email design while ensuring accuracy, quality, and adherence to email best practices
  • Communicate with Merchant team and other departments to help redefine emails as they relate to brand awareness and channel growth
  • Addressing technical and data issues, working towards a quick resolution with partners
  • Staying responsive and pro-actively keeping team informed on frequent updates
  • Perform day-to-day Email marketing activities including, but not limited to, drafting creative briefs, testing, QA, campaign setup/scheduling, and campaign performance analytics



Education & Experience:
  • Bachelor’s degree and/or equivalent years of experience
  • 3 or more years of Email, Digital Marketing, or related experience
  • Experience with large-scale ESP and marketing automation technology preferred
  • Adobe Analytics experience preferred
  • Customer Data Platform (CDP) familiarity/experience preferred



Knowledge & Skills
  • A self-starter who is highly organized and can work independently, execute quickly, and prioritize their work
  • Strong project management skills
  • Excellent verbal and written communication skills
  • Ability to work in a fast-paced, high-volume environment
  • Data-driven/analytical mindset with proven ability to analyze, organize and derive insights and recommendations from test results/overall email performance
  • Ideal candidates will have a strong sense of teamwork. Must have experience building and leverage cross functional relationships to effectively collaborate



#IND3



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