Digital Marketing Specialist - Ppc
As a Paid Media Specialist, you lead the implementation and optimization of your client’s paid search marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!
Job Expectations
Manage and be a point of contact for assigned client paid media accounts
Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
Support the New Business and Strategy Departments with sales, organic growth, and client retention
Delegate tasks to Paid Media Coordinators and Assistants when appropriate
Pull, analyze, organize, and interpret data
Clearly and consistently communicate between internal product teams and external clients
Research and stay up-to-date on marketing trends
Job Qualifications
Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
Must demonstrate presentation skills
Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
Must demonstrate strategic and analytical thinking when solving problems
Must demonstrate an understanding of both Google and Bing
Must demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics
Required Experience
Google Ads Certification
Bachelor’s Degree in Marketing, Mass Communications or another related field
2+ years of Paid Media experience
1+ years of customer service/consulting experience
Other common title(s): Paid Media Specialist, Paid Search Specialist, PPC Specialist
Compensation:
Based on experience
Benefits/Perks:
Four (4) medical plan options with BlueCross BlueShield of Kansas City including generous company contribution
Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, accident insurance
401k retirement plan available including generous company contribution
Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date)
Thirteen (13) paid holidays observed annually
Casual dress code
Free in-office snacks and Roasterie coffee
Company provided laptop
Company events and incentives with an unmatched company culture!