portal resources jobs companies e encompass technologies sr. content marketing specialist

Sr. Content Marketing Specialist 🔥


Encompass is the most innovative platform digitally connecting the Food & Beverage Industry. In fact, we’re the first to do so! Our ERP software solutions reach all the way from manufacturers to consumers. Our web-based, mobile-friendly solutions improve our customers’ accounting processes, production, inventory and warehouse management, sales and delivery, route planning, and so much more!

Our team is made up of brilliant innovators who move fast, collaborate, and create results for customers’ success. We create best practices, often defining problems and solving them before others are aware of anything other than the status quo. We are out to change the Beverage and Food Industry, by finding better ways to solve problems. You can find out more about Encompass at EncompassTech.com.

Encompass is seeking a motivated, passionate, and experienced professional for the role of Sr. Content Marketing Specialist. This Sr. Content Specialist will work with Marketing, Product, Sales, Partner, and Exec teams to create valuable content in support of various marketing initiatives to establish credibility, acquire new customers, upsell existing ones, and drive loyalty.

The ideal candidate has a proven track record in developing exceptional content that engages customers and prospects throughout the buyer’s journey. You are a natural storyteller, aim to simplify to get the most impact, use various communication formats and vehicles well, and are an exceptional writer.

Responsibilities

  • Work with Campaign & Demand Gen, Product Marketing, Brand & Comms, and Events/Field Marketing to deeply understand the buyer persona, buyer’s journey, messaging, positioning, and value propositions
  • Develop content strategies for specific segments and campaigns
  • Work with subject matter experts to create marketing and thought leadership assets, including industry white papers, articles, blogs, infographics, e-books, emails, video storyboards and narratives, web content, multimedia presentations, newsletters, brochures, datasheets, and more
  • Build derivative assets from core assets
  • Work with the marketing team to drive SEO in content creation and content programming as well as optimize content to improve campaign effectiveness
  • Maintain a repository of content/assets for key topics, segments, audiences, solutions/products, and buyer’s journey phases.
  • Stay abreast of key industry and market trends, news, and topics
  • Ensure brand consistency across all tactics

Requirements

We are looking for a motivated, curious professional with:

  • 3-5 years of content development experience in B2B technology, preferably in software, SaaS, and cloud businesses. Familiarity with ERP solutions and 3-tier supply chain operations is not required but a big plus.
  • Proven track record of developing effective and compelling content for highly successful thought leadership and demand generation campaigns.
  • A good listener who can naturally turn complex topics into engaging, concise, and simple-to-understand content.
  • A storyteller and brilliant writer that can write to capture minds, hearts, and both.
  • Creative and innovative in approach for leveraging content to create new assets, leverage multiple communication vehicles, and repackage for different audiences.
  • A fast learner, highly curious, and inquisitive. Asks questions, researches, talks to a variety of people, and gets feedback to understand.
  • Deeply passionate about building trust, engagement, and ongoing relationships with customers and prospects.
  • Experience working with and managing marketing agencies.
  • Bachelor’s degree in a business or technical discipline

Our Values

Our values shape the way we work together and serve our customers. They provide insight into our goals of disrupting the industry, figuring out better solutions, and doing so as part of a fast paced, cohesive, fun-loving, and supportive team.

  • Go Big: We aim high, are focused on results and growth as challenges come our way. We are out to change the industry -- not maintain the status quo.
  • Figure It Out: We strive to define the real problem, and solve it.
  • Use the Team: We’ll get more things, and the right things, done when we lean on and support each other.

Salary Range: $65,000 - 90,000 annually

Open to remote for the right person

Please note - Encompass will not sponsor applicants for work visas. At this time, we are only able to consider people who have the following status: Lawful Permanent Residents, Asylees, Refugees, and U.S. Citizens.

Job Type: Full-time

Pay: Up to $90,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Referral program
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: Remote

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