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Senior Product Marketing Manager 🔥


Quality isn’t just a goal. It’s the whole point.
Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where ‘every company is now a software company’ is hard. And one mistake can mean their reputation, even future. That’s why it’s our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it’s needed most. And we’re looking for people to join us.

Are you looking to join a high-growth B2B software company that is changing the API and Software Lifecycle? Do you have a passion for product marketing and enthusiasm to learn about new technologies? SmartBear is seeking a highly motivated Product Marketing Manager to join the global Product Marketing team. This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers. The role will work closely with other cross-functional teams. 

 
Responsibilities 

  • Establishing and driving the overall go-to-market strategy for one or more products, including solutions involving multiple products 
  • Creating product messaging and positioning based on a deep understanding of, and empathy for, customers 
  • Being a thought leader in the industry and evangelizing SmartBear's story with customers, analysts, press, and other industry influencers 
  • Participating in industry events to speak and generally represent SmartBear 
  • Developing new and maintaining existing product collateral such as datasheets, customer presentations, and competitive analysis 
  • Producing and delivering training material to educate and train sales teams and partners on product-related value propositions 
  • Leading product launches to customers, sales teams, channels and partners, analysts, and the press, working closely with marketing managers and product owners 
  • Creating content including webinars, blog posts, eBooks, and other avenues for use in demand generation programs 

Qualifications 

  • 3+ years of experience in Product Marketing, or related, in a high-tech B2B environment 
  • Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products 
  • Passionate about technology and becoming an expert in areas of product marketing ownership 
  • Ability to work in a team environment and with cross-functional teams and solve challenges collaboratively 
  • Able to be a self-starter, to set priorities and maneuver the corporate environment 
  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs 

About SmartBear

At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com [1], or follow us on LinkedIn, Twitter, or Facebook.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.

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  1. https://nam05.safelinks.protection.outlook.com/?url=http%3A%2F%2Fsmartbear.com%2F&data=02%7C01%7CDonnie.Watson%40smartbear.com%7Cb89a899a49744ad00af408d860c56843%7Cadbb47bc578642218ab22bb782d51a17%7C1%7C0%7C637365748261275265&sdata=TceqBQKsPaJ6zEBLzVxo1FIVBCo0xgVXVdGE9K69nnE%3D&reserved=0

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